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ABOUT NRF 2026
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Oliver Chen
Managing Director, Senior Equity Research Analyst
TD Cowen
Sun Choe
Global Brand President
Vans
Rachel Dalton
Head of Retailer Insights
Kantar
Bob Eddy
CEO
BJ's Wholesale Club, Inc.
Emily Erusha-Hilleque
SVP, Private Brands
Macy’s
Dina Fierro
Advisor & Consultant
Brave New World
Harley Finkelstein
President
Shopify
Nina Flood
Global Brand President
Timberland
Ali Furman
Partner, PwC Consumer Markets Industry Leader
PwC
Jason Goldberg
EVP & Chief Commerce Strategy Officer
Publicis Groupe
Mindy Grossman
Partner & Vice Chair
Consello
Matthias Haase
Vice President, Content Solutions
Zalando
Emily Heyward
Co-founder and Chief Brand Officer
Red Antler
Denise Incandela
Executive Vice President, Fashion
Walmart
Jess Jacobs
Chief Executive Officer
Coterie
Ian Kahn
Partner
PwC
Ira Kalish
Chief US and Global Economist
Deloitte
Kevin Kelley
Principal and Co-Founder
Shook Kelley
Suresh Kumar
Chief Technology Officer and Chief Development Officer
Walmart
Diana Marshall
EVP & Chief Experience Officer
Sam's Club
Dane Mathews
Chief Digital & Technology Officer
Taco Bell
Hilary Milnes
Executive Americas Editor
Vogue Business
Cassandra Napoli
Head of Marketing, Events + Culture Forecasting
WGSN
Brie Olson
Chief Executive Officer
PacSun, Inc.
Cynthia Ortiz
International President, Retail Design Institute | Business Development MBH Architects
Retail Design Institute
Jose´ Raul Padron
Design Lead - The Hershey Experience (THX)
Hersheys
Joe Park
Chief Digital and Technology Officer, Yum! Brands, & President, Byte by Yum!
Yum! Brands, Inc.
Dayna Quanbeck
President
Rothy's
Christine Russo
Founder and Creator
What Just Happened and RCCA
Gui Serrano
AVP, Corporate Strategy and Development
CVS Health
Alberto Serrentino
Founder
Varese Retail
Matthew Shay
President and CEO
National Retail Federation
Kecia Steelman
President & CEO
Ulta Beauty
Bobby Stephens
Principal
Deloitte
Frederico Trajano Inácio Rodrigues
CEO
Magalu
Gary Vaynerchuk
Chairman VaynerX, CEO of VaynerMedia, and Creator of VeeFriends
VaynerMedia
Stacey Widlitz
Chief International Store Hunter
SW Retail Advisors
Max Willens
Senior Analyst, Ads and Media
Emarketer
Brendan Witcher
VP, Principal Analyst
Forrester Research
Eduardo Yamashita
Operations Director
Gouvea Ecosystem
