Ian Rawlins

What real retail deployments reveal about leveraging AI to improve customer relationships and increase revenue.

In 2026, Tulip’s AI-powered clienteling tools reached the retail frontline in a significant way. Thousands of sales associates across more than 20 enterprise brands leveraged Tulip AI for human-centric customer engagement. But enabling associates with AI is not the same as getting them to use it or creating measurable business value.

Drawing on real-world production experience with more than 5,000 retail associates, this session will share what retailers are learning as AI moves from pilot programs into everyday clienteling execution.

We will examine how AI is helping associates deepen relationships and engage more customers with greater personalization. We will also explore what associates actually adopted, how adoption evolved over time, which workflows saw the greatest use, where AI delivered the most value, what retailers are prioritizing next and where human judgment remains essential.

Attendees will leave with practical insights into the factors that drive adoption, the operational and commercial measures that matter and what it takes to move from isolated AI use cases in pilot projects to AI-powered customer engagement at scale.