Colin Booth

Colin Booth

Principal

Deloitte


Colin leads Deloitte’s Agentic Merchandising domain within the Retail and Consumer Products space. He shapes how Deloitte applies agentic AI to customer-centric merchandising, bringing together decision intelligence, trusted foundations, performance signals, and connected workflows across planning, analytics, and execution.

Prior to Deloitte, Colin built his career in buying and planning roles at department stores. His firsthand perspective gives his work a client’s grounding in the commercial and customer decisions merchants make every day.

At Deloitte, Colin leads fortune 50 apparel + footwear, grocers, technology, and mass retailers through the design and development of future proof merchandising organization. Colin holds an MBA and a bachelor’s degree in Finance from the University of Wisconsin–Milwaukee.

Speaking in:

Tuesday Jan 12

12:15pm - 12:45pm

From AI Pilots to Agentic Merchandising: The Next Retail Advantage

Retailers are moving beyond AI pilots toward agentic merchandising—intelligent systems that augment decisions, streamline execution, and enable merchants to focus on strategy. Yet disconnected platforms, legacy technology, manual workflows, and limited real-time visibility can slow progress. This session will explore how agentic capabilities can advance omnichannel planning and forecasting, pricing and revenue growth, and AI-powered commerce—and the data, technology, and operating model changes required to scale value across the enterprise. Hear from industry leaders as they share practical lessons on what is working, what must evolve, and the actions retailers can take to unlock the full potential of agentic merchandising.