Chief Executive Officer
Good360
Cinira Baldi is Chief Executive Officer of Good360, where she is growing the organization's innovative model of turning surplus goods into sustainable support for people facing disaster, hardship, or urgent need. Good360 has distributed more than $21 billion in goods to communities worldwide, transforming corporate generosity into tangible, real-world change and strengthening community resilience.
Cinira brings more than three decades of experience spanning nonprofit impact, humanitarian relief, and corporate strategy. As Chief Development & Communications Officer at Project HOPE, she grew annual revenue from $7 million to nearly $60 million and secured board approval for a $15 million, four-year capacity-building initiative to expand access to health and humanitarian care worldwide. At Mercy Corps, she led the Mass Markets team, generating more than 67% of the agency's unrestricted revenue. Her work has taken her to Uganda, Thailand, Jordan, the Dominican Republic, China, and Indonesia.
Earlier in her career, Cinira spent nearly two decades in corporate marketing, communications, and sales at Qwest Communications, SCA Direct, and AARP, experiences that shaped her belief that business innovation can and should be a force for good.
She holds a B.A. in Psychology from George Mason University and lives in Northern Virginia with her husband and twin daughters.
Sunday Jan 10
1:00pm - 1:30pm
Every year, retailers manage billions of dollars in excess inventory and returned goods — and most of it gets written off, liquidated, or destroyed. But a growing number of retailers are discovering something remarkable: that merchandise that can’t be resold is exactly what a family in crisis needs. Join Good360 and two of its retail partners for a discussion on how excess inventory and returns can become a strategic giving asset, and what that looked like in practice for the communities receiving those goods.
