Frank Freeman

Most retailers' first move with AI was content generation — faster copy, faster images, faster campaigns. That's no longer an edge; it's the baseline, and it hasn't moved revenue the way anyone promised. AI has made it possible to create more than ever before, but the real test for brands is whether they know their customers well enough to turn that output into relevance, retention, and revenue — not just volume.       Jamie Domenici, CMO of Klaviyo, believes AI only earns its keep when it closes that gap and shows up on the P&L. She's joined by a leading retailer, for a candid conversation on what closing that gap actually looks like for your customers, your team, your brand, and your revenue.