GM Retail and Consumer Goods,
AWS
Petra Schindler-Carter brings over two decades of retail and consumer expertise to her role as Director of Retail, Restaurants, and Consumer Goods at AWS. Her deep understanding of retail technology began with leading ecommerce consulting at Fry (now Oracle) before joining Amazon in 2003. At Amazon, she has shaped key consumer-facing initiatives, including leadership roles in Amazon Business and the company's Stores business, where she focused on seller technology solutions. Most recently, she served as Technical Advisor to Amazon's Global Media & Entertainment CEO before taking the helm of AWS's strategic retail segment. Petra holds an M.A. and Ph.D. from Johannes Gutenberg Universität and has taught at the University of Michigan.
Sunday Jan 11
1:00pm - 1:30pm
Exhibitor Big Ideas Stage 4
Taskrabbit and Amazon’s Alexa+ are collaborating to launch the first ever instant booking service. Soon customers will be able to ask Alexa to help with tasks such as mounting a TV or home cleaning simply by just asking Alexa to "book it." This agentic LLM powered integration enables users to conquer their to do lists with Alexa+ by booking local services all through natural conversations. Powered by Alexa's WebAction SDK and AWS' NovaAct service, Alexa+ can navigate TaskRabbit's web pages and complete bookings on customers' behalf without having to implement deep API integrations, all you need is a website. This partnership marks a significant advancement in merging AI, voice technology, and on-demand services. Join Taskrabbit's CEO, Ania Smith, AWS, and the Amazon Alexa+ team to explore the technical achievements, strategic implications, and future possibilities of this experience.implications, and future possibilities of this experience.
