Petra Schindler-Carter

Petra Schindler-Carter brings over two decades of retail and consumer

expertise to her role as Director of Retail, Restaurants, and Consumer Goods

at AWS. Her deep understanding of retail technology began with leading

ecommerce consulting at Fry (now Oracle) before joining Amazon in 2003.

At Amazon, she has shaped key consumer-facing initiatives, including

leadership roles in Amazon Business and the company's Stores business,

where she focused on seller technology solutions. Most recently, she served

as Technical Advisor to Amazon's Global Media & Entertainment CEO before

taking the helm of AWS's strategic retail segment. Petra holds an M.A. and

Ph.D. from Johannes Gutenberg Universität and has taught at the University

of Michigan.