General Manager of Retail and Consumer Goods, Amazon Web Services (AWS)
Amazon Web Services
Petra Schindler-Carter brings over two decades of retail and consumer expertise to her role as Director of Retail, Restaurants, and Consumer Goods at AWS. Her deep understanding of retail technology began with leading ecommerce consulting at Fry (now Oracle) before joining Amazon in 2003. At Amazon, she has shaped key consumer-facing initiatives, including leadership roles in Amazon Business and the company's Stores business, where she focused on seller technology solutions. Most recently, she served as Technical Advisor to Amazon's Global Media & Entertainment CEO before taking the helm of AWS's strategic retail segment. Petra holds an M.A. and Ph.D. from Johannes Gutenberg Universität and has taught at the University of Michigan.
Sunday Jan 11
10:30am - 11:00am
Mirakl Stage
Today’s customers expect more than just great products – they want instant access, tailored experiences, and near-instant delivery. To meet these rising expectations, leading brands are turning to advanced technology, AI-driven insights, and smarter supply chain strategies. In this session, Petra Schindler-Carter, AWS’ GM for Retail and Consumer Goods, joins senior leaders from Amazon and a global footwear powerhouse to share how their groundbreaking partnership is transforming order fulfillment and supply chain operations. Discover how they’re setting new benchmarks for speed, precision, and personalization—and get a glimpse into their vision for the next wave of customer-centric innovation.
