Director of Retail, Restaurants, and Consumer Goods
Amazon Web Services
Petra Schindler-Carter brings over two decades of retail and consumer
expertise to her role as Director of Retail, Restaurants, and Consumer Goods
at AWS. Her deep understanding of retail technology began with leading
ecommerce consulting at Fry (now Oracle) before joining Amazon in 2003.
At Amazon, she has shaped key consumer-facing initiatives, including
leadership roles in Amazon Business and the company's Stores business,
where she focused on seller technology solutions. Most recently, she served
as Technical Advisor to Amazon's Global Media & Entertainment CEO before
taking the helm of AWS's strategic retail segment. Petra holds an M.A. and
Ph.D. from Johannes Gutenberg Universität and has taught at the University
of Michigan.
Monday Jan 11
1:00pm - 1:30pm
HP Stage, Javits North, Rm 411
The way people shop has fundamentally changed, and it's only accelerating. In this fireside chat, Amanda Doerr, VP of Amazon Shopping, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, explore how Amazon pioneered agentic shopping and how those learnings inspired the Agentic Shopping Assistant on AWS. From how AI enters the customer journey to what levels of autonomy and trust take hold, they'll unpack how platforms must evolve to support new models of discovery, evaluation, and transaction, and what it means for retailers' businesses.
Sunday Jan 10
1:00pm - 1:30pm
In luxury, a small fraction of clients drive a disproportionate share of revenue — and the majority of that revenue starts with an appointment, so every interaction counts. Join Kering, home to Gucci, Yves Saint Laurent, and Bottega Veneta, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, as they share how Kering built SARA, an agentic assistant powered by Amazon Bedrock and Amazon Bedrock AgentCore that lets sales associates retrieve products through multimodal search, prepare appointments autonomously, and surface personalized next best actions. You'll walk away with a practical blueprint for extending existing applications into agentic experiences.
