Director of Retail, Restaurants, and Consumer Goods
Amazon Web Services
Petra Schindler-Carter brings over two decades of retail and consumer
expertise to her role as Director of Retail, Restaurants, and Consumer Goods
at AWS. Her deep understanding of retail technology began with leading
ecommerce consulting at Fry (now Oracle) before joining Amazon in 2003.
At Amazon, she has shaped key consumer-facing initiatives, including
leadership roles in Amazon Business and the company's Stores business,
where she focused on seller technology solutions. Most recently, she served
as Technical Advisor to Amazon's Global Media & Entertainment CEO before
taking the helm of AWS's strategic retail segment. Petra holds an M.A. and
Ph.D. from Johannes Gutenberg Universität and has taught at the University
of Michigan.
Sunday Jan 10
1:00pm - 1:30pm
In luxury, a small fraction of clients drive a disproportionate share of revenue — and the majority of that revenue starts with an appointment, so every interaction counts. Join Kering, home to Gucci, Yves Saint Laurent, and Bottega Veneta, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, as they share how Kering built SARA, an agentic assistant powered by Amazon Bedrock and Amazon Bedrock AgentCore that lets sales associates retrieve products through multimodal search, prepare appointments autonomously, and surface personalized next best actions. You'll walk away with a practical blueprint for extending existing applications into agentic experiences.
