Bahareh Ghazinoori

Retailers generate valuable operational insight every day through store tasks, employee feedback and frontline activity - but much of it never reaches decision-makers. This session examines how AI can transform frontline signals into actionable intelligence, helping headquarters identify risks, uncover opportunities, understand what is happening across the estate and respond faster. By revealing patterns in execution, engagement and performance, AI enables retailers to replicate what works and focus improvements where they will have the greatest impact. The result is a more connected organization in which store teams execute effectively and leadership makes better-informed decisions.