Tyler Gipson

Tyler Gipson

SVP/Head of Mobile B2B

Samsung Electronics America


Tyler Gipson is a seasoned technology executive leading Samsung’s Mobile B2B team within the MX Division, based in Plano, TX. He is responsible for driving revenue growth and go-to-market strategy for Samsung’s mobile product portfolio—including smartphones, tablets, PCs, and wearables—across Enterprise, Public Sector, and SMB segments, overseeing all B2B channels and routes to market for these customer groups.

Previously at Samsung, Tyler managed the overall relationship with AT&T across both Consumer and Business segments, with full P&L ownership and responsibility for Sales, Marketing, Product, Supply Chain, and Operations.

With 25 years of experience in the technology industry, primarily at Cisco, Tyler has been at the forefront of core network transformation, enterprise solutions, and service provider innovation. Throughout his career, he has helped partners develop transformative strategies and deliver unique customer solutions to the market.  

Known for building high-performing teams and cultivating strong, collaborative partnerships, Tyler brings a strategic and results-driven approach to executive leadership. He maintains an intense focus on customer success and holds a degree in Marketing from Wichita State University.

Speaking in:

Sunday Jan 10

10:45am - 11:15am

One store, infinite roles: Empowering the modern retail associate

Today's store associate wears more hats than ever - serving customers, fulfilling digital orders, managing inventory, supporting pickup, and more. As these responsibilities continue to expand, retailers are rethinking how technology can simplify work rather than add complexity. This session explores how mobile tools, AI, and connected workflows are helping frontline teams work more efficiently, make faster decisions, and deliver more consistent customer experiences across physical and digital channels. Hear how retailers are equipping associates with the information and capabilities they need in the moment, while creating a more agile store operation that can adapt to changing customer expectations and evolving business needs.