Tyler Gipson

Tyler Gipson

VP Head of MX B2B

Samsung Electronics America


Tyler Gipson is a seasoned technology executive leading Samsung’s Mobile B2B team within the MX Division, based in Plano, TX. He is responsible for driving revenue growth and go-to-market strategy for Samsung’s mobile product portfolio—including smartphones, tablets, PCs, and wearables—across Enterprise, Public Sector, and SMB segments, overseeing all B2B channels and routes to market for these customer groups.

Previously at Samsung, Tyler managed the overall relationship with AT&T across both Consumer and Business segments, with full P&L ownership and responsibility for Sales, Marketing, Product, Supply Chain, and Operations.

With 25 years of experience in the technology industry, primarily at Cisco, Tyler has been at the forefront of core network transformation, enterprise solutions, and service provider innovation. Throughout his career, he has helped partners develop transformative strategies and deliver unique customer solutions to the market.

Known for building high-performing teams and cultivating strong, collaborative partnerships, Tyler brings a strategic and results-driven approach to executive leadership. He maintains an intense focus on customer success and holds a degree in Marketing from Wichita State University.

Speaking in:

Sunday Jan 11

10:30am - 11:00am

ReturnPro Stage

The immersive edge: How XR is redefining retail design, training, and experience

Extended reality (XR) is becoming retail’s new vision engine—driving precision, performance, and possibility. From designing and testing virtual stores to optimizing shelf layouts and immersive experiences, retailers are using XR to see, feel, and perfect before they build. This session explores how leading brands are integrating XR into every stage of the retail journey—from training frontline teams to crafting unforgettable in-store and event experiences. Learn how to apply XR tools to accelerate store design, layout testing, and team training - reducing time and cost before launch. Discover strategies to leverage XR for creating immersive brand experiences that boost engagement and drive measurable results.