Founder and CEO
January Digital
Victor Drabicky is a devoted father, husband, and successful entrepreneur, serving as the CEO of January Digital and January Consulting. Over the past decade, he and his team have helped lead some of the world’s largest brands including Carhartt, J.Crew, Tory Burch, Kendra Scott, amika Haircare, and more. He is a member of Google’s Agency Leadership Council, the National Retail Foundation’s Digital Council and is an expert source for publications including the New York Times, Wall Street Journal, Business Insider, and more.
Tuesday Jan 12
11:30am - 12:00pm
What does it look like when a story fans love jumps off the screen and into real life? At Netflix, fandom isn't just a byproduct of great content — it's the starting point for everything the company builds next, from consumer products to immersive experiences to physical destinations. Netflix House is one powerful example: 100,000-square-foot spaces in Philadelphia and Dallas (with Las Vegas to follow) where fans can eat, shop, play and step inside the worlds of their favorite shows and films. But it's part of a bigger philosophy — the "Netflix Effect" — where cultural relevance drives new ways for fans to engage, spend and return. In this exclusive NRF session, Netflix's CMO, Marian Lee shares how the company thinks about extending IP beyond the screen, building fan-first experiences, and what retailers can learn from a digital-native company creating entirely new reasons for customers to show up.
