Michael Matta

You can’t manage what you can’t measure. Online, retailers can see what shoppers viewed, ignored, compared, abandoned, and purchased. Yet in stores, almost everything in between walking through the front door and making the purchase is a black box.

What if every store were as measurable as a website? What if you knew which displays earned attention, which products were picked up where, which layouts changed shopping behavior, and how employee behavior impacted conversions?

The answers are already embedded in the business: in camera feeds, transaction data, store layouts, product movement, and the countless interactions that happen every day. In this session, explore how AI can measure customer behavior, benchmark store performance at scale, and automatically feed coaching moments back to the store-level in real-time. 

The next generation of retail will not be managed through store visits, photo audits, and periodic checklists. The leaders shaping it will learn to ask deeper questions of the systems already around them, enabling physical retail to be as adaptive and iterative as e-commerce has always been.