Founder and Host
Ken Pilot Ventures and The Retail Pilot Podcast
Ken Pilot is a seasoned retail executive with extensive leadership experience at major brands like Gap, J. Crew, Ralph Lauren, and American Eagle. He founded Ken Pilot Ventures, a strategic advisory and technology investment firm. As the creator of The Retail Pilot podcast, he interviews retail industry legends while investing in innovative retail technology companies. His unique expertise lies in bridging technology and retail, helping founders connect with industry leaders.
10:15am - 10:45am
Expo, Level 1, Expo Stage 1
In today’s competitive eCommerce landscape, retailers and brands constantly seek smart growth accelerators that won't break the bank or disrupt the business.
In this session, moderated by Ken Pilot, you’ll hear from three retailers that successfully use the power of the crowd - aka social proof - to elevate customer engagement and significantly boost conversion rates.
The panel will share real-life examples to uncover how social proof influences shopping behavior and give first-hand insights on the ease of implementation, time to results, and ROI of social proof.