Vice President, Amazon Shopping
Amazon
Amanda leads Amazon's Core Shopping organization, overseeing the end-to-end customer experience across homepage, navigation, product pages, reviews, and search worldwide. She's at the forefront of AI-powered shopping innovation, leading teams that help customers discover, evaluate, and purchase products both within Amazon's store and across the web through agentic features like Buy for Me, which enables direct purchases from brand websites. Since joining Amazon in 2010, Amanda has driven product innovation across Kindle, Supply Chain Optimization Technology (SCOT), and Shopping. Prior to Amazon, she spent a decade at Microsoft leading global product launches for Windows and the Entertainment & Devices group.
Monday Jan 11
1:00pm - 1:30pm
HP Stage, Javits North, Rm 411
The way people shop has fundamentally changed, and it's only accelerating. In this fireside chat, Amanda Doerr, VP of Amazon Shopping, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, explore how Amazon pioneered agentic shopping and how those learnings inspired the Agentic Shopping Assistant on AWS. From how AI enters the customer journey to what levels of autonomy and trust take hold, they'll unpack how platforms must evolve to support new models of discovery, evaluation, and transaction, and what it means for retailers' businesses.
