CIO
URBN Urban Outfitters, Inc.
Rob Frieman is the Chief Information Officer of URBN, the parent company of consumer brands including Urban Outfitters, Anthropologie, Free People, and Nuuly. He leads global technology across a wide range of disciplines. He brings long-standing leadership experience across multiple industries and drives a culture centered on creativity, innovation, and long-term platform thinking. He champions the practical use of modern engineering and AI to elevate customer experience and operational speed across URBN’s multi-brand retail network. Rob is a proud Philadelphia native and Eagles fan - Go Birds!
Sunday Jan 11
12:10pm - 12:40pm
Javits North, Level 4, Klaviyo Stage
URBN is one of the first major retailers to go live with agentic shopping, and Stripe is the financial platform powering this shift. Join Rob Frieman, CIO of URBN, and Maia Josebachvili, Chief Revenue Officer of AI at Stripe, as they discuss how URBN launched a shoppable experience on Copilot with speed, early observations post-launch, and where they see the future of agentic commerce.
