CIO
URBN Urban Outfitters, Inc.
Rob Frieman is the Chief Information Officer of URBN, the parent company of consumer brands including Urban Outfitters, Anthropologie, Free People, and Nuuly. He leads global technology across a wide range of disciplines. He brings long-standing leadership experience across multiple industries and drives a culture centered on creativity, innovation, and long-term platform thinking. He champions the practical use of modern engineering and AI to elevate customer experience and operational speed across URBN’s multi-brand retail network. Rob is a proud Philadelphia native and Eagles fan - Go Birds!
Sunday Jan 11
12:10pm - 12:40pm
Klaviyo Stage
AI agents are increasingly deciding where to route shoppers when they're ready to purchase. URBN is an early adopter of this technology and Stripe is the financial platform powering the shift. Join Rob Frieman, CIO of URBN, and Maia Josebachvili, Chief Revenue Officer of AI at Stripe, as they discuss the strategic imperatives in this new ecosystem and what they see for the future of agentic commerce.
