CIO
URBN Urban Outfitters, Inc.
Rob Frieman is the Chief Information Officer of URBN, the parent company of consumer brands including Urban Outfitters, Anthropologie, Free People, and Nuuly. He leads global technology across a wide range of disciplines. He brings long-standing leadership experience across multiple industries and drives a culture centered on creativity, innovation, and long-term platform thinking. He champions the practical use of modern engineering and AI to elevate customer experience and operational speed across URBN’s multi-brand retail network. Rob is a proud Philadelphia native and Eagles fan - Go Birds!
Sunday Jan 11
12:10pm - 12:40pm
Klaviyo Stage
Agentic commerce is reshaping the way we buy and sell — but what does that mean for retailers today? Join us as we explore the three models of AI commerce, walk through a demo of shopping agents in action, and share the practical ways retail leaders are getting their business ready for this new channel.
