Eduardo Yamashita
Operations Director
Gouvea Ecosystem
Eduardo Yamashita is the Chief Operating Officer (COO) of Gouvêa Ecosystem, a strategic platform driving transformation in the consumer and retail sectors in Brazil for the past 37 years. He leads initiatives in innovation, strategy, and business growth.
Eduardo is also Director at Gouvêa Inteligencia, Gouvêa’s market intelligence company specialized in analyzing consumer behavior and market dynamics.
With a professional background spanning multinational companies and consulting firms, he has led projects in areas such as market research, economic analysis, strategic planning, channel strategy, logistics, and go-to-market execution. His broad experience allows him to translate complex challenges into pragmatic, results-driven solutions.
A frequent speaker at major events like NRF Big Show and LATAM Retail Show, Eduardo also delivers executive training programs in Brazil and abroad. He is the co-author of several books, including “Business Ecosystems Made in Brazil,” “The Transformation of Business in the Omniera,” and “Data and Retail”.
Speaking in:
Tuesday Jan 13
11:20am - 11:50am
The future of retail through services — how service-led strategies are reshaping retail
In this session, we will explore how services are becoming a key part of retail transformation — helping companies grow new revenue streams, improve customer engagement, and create new positions in the market. We would start with a short presentation sharing key insights and reflections based on recent market trends on this topic showing how leading retailers are using services — such as financial, health, logistics, media, and education — to build stronger relationships with customers and develop completely new business models. It also explains how the idea of Retail as a Service is moving from simple support functions to more strategic platforms that drive innovation and growth.
After the presentation, we will invite a well-known retail executive on stage to share a real case from their company. This will be a deep dive into how services are helping them stand out in the market, improve their value to customers, and stay competitive in the long term.