Before joining NRF, Dvorak helped lead ecommerce at National Geographic where she consistently achieved revenue growth. She was also responsible for partner relations with Fox TV Network and other groups to increase product sales. Prior to that, Dvorak worked as a senior retail consultant at the consulting firm FitForCommerce. She has significant expertise in ecommerce, mobile, merchandising, UX and marketing.
Dvorak’s previous roles include leading North American consumer ecommerce for Encyclopedia Britannica. Before joining Britannica, she worked at Discovery Channel in the commerce department. In addition to merchandising for Discovery Channel online and retail stores, she also led the branded merchandise department.
Dvorak holds a Master of Business Administration from the University of Maryland with specializations in strategy and marketing, and a bachelor’s degree from Vanderbilt University.