SVP, Content
National Retail Federation
Jill Dvorak is the senior vice president, content at the National Retail Federation, where she is responsible for driving the overall strategic and operational leadership for global content. Dvorak leverages her deep industry experience to identify key issues and opportunities to deliver relevant content, oversee engagement with the NRF Digital Council and NRF Marketing Executives Council, and support the ongoing development of NRF’s growing international portfolio.
Dvorak previously was the chief content officer at CommerceNext, a community, event series and conference for marketers at retail and direct-to-consumer brands. She oversaw the development of industry-leading content across CommerceNext’s annual conference, executive summit, webinars and more. Dvorak joined CommerceNext from NRF where she was vice president, content and retail strategy and led all show content as well as the NRF Digital Council and NRF Marketing Executives Council. Prior to that, she held ecommerce, marketing and technology roles at brands such as National Geographic, Discovery Communications and Encyclopedia Britannica for more than 15 years.
Dvorak holds an MBA from the University of Maryland and a bachelor’s degree from Vanderbilt University. She lives in Alexandria, Va., with her husband, two children and two dogs.
Tuesday Jan 12
8:45am - 9:15am
Javits North, Level 5
Under Libby Wadle’s leadership, J.Crew Group is building on the heritage of some of American retail’s most recognizable brands while positioning them for their next chapter of growth.The conversation will also explore how heritage can serve as a source of inspiration rather than constraint, how Wadle approaches long-term growth across product, technology and customer experience, and the leadership principles that have shaped her career and the next chapter of J.Crew Group. Recent investments in brand leadership and digital capabilities reflect a broader focus on building a portfolio positioned for long-term growth across J.Crew, Madewell and J.Crew Factory. In this Main Stage conversation, Wadle will share how she balances what makes an iconic brand special with the need to continually evolve its product, talent, technology and customer experience – and how she thinks about building brands that can remain relevant for generations to come.
