Chief Marketing Officer
Netflix
Marian Lee was named Chief Marketing Officer in March 2022 after joining Netflix the year prior in the role of Vice President of UCAN Marketing. In her role, she leads a global team of best in class entertainment marketers who are focused on delivering joy to Netflix members by introducing the streamer’s content to audiences around the world. Among the teams under Lee’s purview are: Marketing, Social Media, Publicity, Awards, Events, Publishing, Tudum.com, Brand and Partnerships, and Consumer Products and Experiences – globally across all Netflix movies, TV shows, games, live events, and sports.
Previously, Lee served as Vice President & Co-Head of Music at Spotify, leading a global team focused on delivering a premier experience for both Spotify users as well as artists and their teams. The Music Team at Spotify creates opportunities for artists at all stages of their careers to connect with fans on Spotify, while providing Spotify users with outstanding editorial and programming experiences that allow them to discover and rediscover their favorite music. Lee was responsible for artist marketing and all industry support and partnerships. Her team executed compelling and innovative campaigns for both new and established artists, which included traditional, digital, and experiential elements.
Over the course of her impressive career, Lee has worked with some of the world’s leading brands in fashion and entertainment. Her experience spans various roles at Condé Nast, including VOGUE and J.Crew. Lee began her career at PricewaterhouseCoopers as a management consultant in the Retail & Consumer Products division.
Tuesday Jan 12
11:30am - 12:00pm
What does it look like when a story fans love jumps off the screen and into real life? At Netflix, fandom isn't just a byproduct of great content — it's the starting point for everything the company builds next, from consumer products to immersive experiences to physical destinations. Netflix House is one powerful example: 100,000-square-foot spaces in Philadelphia and Dallas (with Las Vegas to follow) where fans can eat, shop, play and step inside the worlds of their favorite shows and films. But it's part of a bigger philosophy — the "Netflix Effect" — where cultural relevance drives new ways for fans to engage, spend and return. In this exclusive NRF session, Netflix's CMO, Marian Lee shares how the company thinks about extending IP beyond the screen, building fan-first experiences, and what retailers can learn from a digital-native company creating entirely new reasons for customers to show up.
