Melissa Minkow

Melissa Minkow
Melissa Minkow
Director, Retail Strategy
CI&T, Inc.
Melissa Minkow is the Director, Retail Strategy at CI&T, a global digital solutions provider for some of the world's largest retailers and companies. Previously, she was a senior principal advisor focusing on omni-channel, e-commerce and social commerce at research and advisory company, Gartner and was a business analyst in merchandising strategy at Target. At CI&T, Melissa is responsible for synthesizing retail strategy, insights and data to help identify actionable industry trends and lead strategic sales and client engagements. She is a RetailWire BrainTrust Expert and a retail futurist whose methodology is rooted in cross-industry consumer insights and international market innovation.

Speaking in:

Monday
January 16
11:45 am12:15 pm
Expo, Level 1, Expo Stage 1
CI&T’s Director of Retail Strategy, Melissa Minkow shares the findings from the Connected Retail Report and unpacks how brands over deliver along the customer journey. Key themes throughout the discussion include personalization, whether or not the metaverse should be a priority, and how consumers prefer to use digital channels in the context of brick and mortar.