Melissa Minkow

Melissa Minkow
Director, Retail Strategy
CI&T, Inc.
Melissa Minkow is the Director, Retail Strategy at CI&T, a global digital solutions provider for some of the world's largest retailers and companies. Previously, she was a senior principal advisor focusing on omni-channel, e-commerce and social commerce at research and advisory company, Gartner and was a business analyst in merchandising strategy at Target. At CI&T, Melissa is responsible for synthesizing retail strategy, insights and data to help identify actionable industry trends and lead strategic sales and client engagements. She is a RetailWire BrainTrust Expert and a retail futurist whose methodology is rooted in cross-industry consumer insights and international market innovation.

Speaking in:

January 17
12:00 pm12:20 pm
Expo, Level 1, Oracle Food Service Tech Stage
Loyalty has been an evergreen topic in all consumer-facing spaces. Though technology is now capable of enabling the deepest emotional connections between brands and their clientele, it’s challenging to devise a program that goes beyond the industry’s exhausted mission of “personalization.” The most strategic loyalty programs in QSR and retail will achieve exclusivity, convenience, or both, while… Read more