VP, Head of Marketing & eCommerce
Rivian
Jenny Lewis is Vice President of Marketing & eCommerce at Rivian. In her role, she leads a full-stack marketing team as well as the online purchase experience. She focuses on connecting Rivian’s mission to Keep the World Adventurous Forever with every step of the customer journey, from first impression to order.
Before Rivian, Jenny was Chief Marketing Officer & President at The Knot Worldwide, where she led marketing, insights, and editorial across 19 global brands in 16 countries and oversaw the portfolio's Advertising & Sales business.
Previously, she spent more than seven years at Uber. As one of the company’s earliest marketing hires, she helped turn a start-up into a household name and rose to Head of US & Canada Marketing for Uber and Uber Eats. She drove product and brand-defining initiatives, such as the launch of UberPOOL, the company's first-ever Super Bowl & Olympics campaigns, and the company's COVID-19 response.
She holds a B.A. from The George Washington University, where she spent one term circumnavigating the globe with Semester at Sea. She lives in Los Angeles with her husband, Ryan, and two sons, Jack & Wells.
Monday Jan 11
1:45pm - 2:15pm
How do you build a marketing engine for a brand moving from passionate early adopter to the mass market? Join Jenny Lewis, VP, Head of Marketing & eCommerce at Rivian, for a fireside chat on creating brands, teams and customer experiences for a new era of growth. With R2 taking Rivian to a much broader audience, Lewis will explore the changing media and search landscape, the impact of AI and AEO on discovery, and how technology can create a powerful consumer flywheel. She will also reveal how Rivian is repositioning the brand to help meet the needs of a broader audience through its campaign "For Whatever You Call Adventure."
