Global VP Direct-to-Consumer CX, Digital Product and Platform
PUMA Group
Dr Rui Pedro Silva is a Portuguese executive, author of “Think Digital, Beyond Digital” and TEDx speaker. He was named European Digital Leader of the Year by CIONET 2020 and currently serves as Global VP Direct-to-Consumer CX, Digital Product and Platform at the PUMA Group. Holding a Ph.D. in Organizational Science & Digital Transformation, he blends rigorous academic research with real-world leadership experience gained across six countries and multiple industries during his tenure at PUMA, adidas, A.P. Moller–Maersk, ERIKS, and SONAE. Pedro turns organizational science into practical digital transformation frameworks, equipping audiences with evidence-based models and tools to lead change - connecting technology, talent, and transformation with clarity and conviction.
Tuesday Jan 12
1:00pm - 1:45pm
Exhibitor Big Ideas Stage 5
Today's shoppers expect the physical store to feel as smart, personalized, and effortless as their favorite app, and retailers who deliver on that expectation are redefining what customer loyalty looks like. During this session, Infosys and retail leaders will look into how AI is reshaping the in-store experience - from personalized service and smarter associate tools to reimagined store layouts and moments of delight that keep shoppers coming back. Join us for a candid conversation on the innovations turning everyday stores into destinations customers love.
