Melissa Gonzalez

Melissa Gonzalez
The Lionesque Group, an MG2 Company
Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator, seasoned visionary, and brand storyteller. She is the CEO of The Lion’esque Group and Principal and Shareholder at MG2. Always pioneering the integration of physical environments and cutting-edge technologies she works with companies such as Nexcom, Nordstrom, and Burrow foster foundational consumer engagement and evolve their offering.

A passionate mentor and strategist, Melissa works hand-in-hand with clients to understand their greatest aspirations. She leads creative teams to deliver authentic solutions from concept to completion, helping clients achieve their ultimate vision. She was honored with the ‘Women In Design’ award of the year by Contract Magazine and in 2019 was recognized as one of LinkedIn as well as design:retail’s ‘Top 10 Retail Design Influencers of the Year’. When she’s not recording podcasts or dreaming up innovative retail spaces, Melissa can be found seeking inspiration in unexpected places (like skydiving 10,000 feet above ground).

Speaking in:

January 18
12:00 pm12:30 pm
Javits North, Level 4, Room 404, StarWind Stage

One of the most coveted marketing buzzwords is ‘community’. Brands that have managed to create a community of loyal followers who not only buy their products, but act as ambassadors – even evangelists –  have a distinct edge over competitors. How do brands balance content, community and commerce to flourish?