Founder and CEO of Counter and beecee
Counter and beecee
Gregg Renfrew is a visionary entrepreneur building a purpose-driven ecosystem of beauty brands designed to power women and change entire industries in the process. She founded Beautycounter in 2011 — the commercial and cultural spark that ignited the clean beauty movement — building it into a category-defining leader before its landmark $1 billion acquisition by The Carlyle Group in 2021. Today, that legacy carries forward through Counter, which sets the definitive standard for clean beauty, and beecee, launched September 2026 to power the next generation of women to take beauty back.
As the first clean beauty CEO to testify before Congress, and after mobilizing tens of thousands of women over more than a decade, Gregg has permanently reshaped beauty industry standards and regulations — proving that profit and purpose can powerfully coexist. Across both brands, she continues to build on one conviction: when women understand their power, they can change everything around them.
Sunday Jan 10
10:45am - 11:15am
Logicbroker Stage, Javits North, Rm 404
A 75-minute session that will bring together influential retail DTC founders for an honest, three-part exploration of what it takes to build a company from idea to impact. The series follows the founder's journey through the initial bet, the inevitable pressure tests, and the long view required to create an enduring business. Through candid conversations, panelists will share pivotal decisions, hard lessons, and outlooks on the future of retail and consumer brands. Moderated by veteran retail executive, investor and advisor, Ken Pilot, this first of its kind Big Show session is not to be missed.
