Mark Kirkham

Mark Kirkham

Chief Marketing Officer, PepsiCo Beverages US

PepsiCo


Mark Kirkham is the Chief Marketing Officer of PepsiCo’s US Beverages Category, where he is responsible for brand/category strategies and marketing programs across PepsiCo’s $28B portfolio; including iconic brands such as Pepsi, Mountain Dew, Gatorade, Lipton Iced Tea, and Starbucks RTD beverages.

A 16-year PepsiCo veteran, Mark previously led the sparkling portfolio across North America and has held a variety of marketing leadership roles at both the global, regional, and local levels. Mark spent over eight years working internationally; leading beverage marketing outside of the US as Chief Marketing Officer, International Beverages. This included leading several global brands platforms such as Pepsi’s partnership with UEFA Champions League, the Pepsi Taste Challenge, expanding Gatorade and Mountain Dew across Asia Pacific, Europe and Latin America, and developing many iconic brand campaigns around the world. 

In 2026, Mark was recognized by Business Insider as one of the industry's most innovative CMOs. Mark joined PepsiCo in 2010 leading new product innovation and packaging initiatives in the US and has since continued to develop award-winning brand building and innovation programs across the beverage portfolio.

Speaking in:

Sunday Jan 10

11:30am - 12:00pm

What if retail becomes entertainment first, commerce second

In this panel discussion, we will explore the concept that retail is no longer just a place to buy — it’s becoming a stage, a story, and a social experience. The session will explore a provocative shift: what happens when entertainment becomes the primary value proposition, and commerce becomes the by‑product. From immersive brand worlds and gamified shopping to AI‑driven personalization and hybrid digital‑physical experiences, the boundaries between retail, media, and culture are dissolving.