Executive Editor
Vogue Business
Hilary Milnes is the executive editor at Vogue Business, where she oversees coverage on the fashion, beauty and luxury industries dedicated to a professional audience. Before joining Vogue Business, she was editor of Modern Retail, a digital trade publication covering the changes happening in the retail industry. Prior, she helped launch Glossy, an online fashion trade, and served as its managing editor until 2018. She also was Digiday’s first retail reporter, establishing the digital trade’s retail coverage.
Sunday Jan 10
1:00pm - 1:30pm
H&M operates at a truly global scale, but its success is built on creating meaningful connections in local communities and culture. In this fireside chat, Vogue Business Executive Editor Hilary Milnes sits down with Kate Rogowski, Head of Marketing, H&M U.S., to explore how one of the world's largest fashion retailers balances global brand consistency with locally relevant marketing that resonates with customers across America.
From high-profile collaborations and culturally driven campaigns to community investments and market-specific activations, Rogowski will discuss how H&M brings its brand to life in ways that reflect the unique needs and interests of U.S. consumers. The conversation will highlight recent examples including the H&M&NY campaign, the Nordstrom Marketplace launch, major partnership moments, local community investments, and expansion.
Attendees will gain insights into how H&M leverages the influence of its U.S. business to shape marketing strategy, build brand relevance, and create customer experiences that strengthen loyalty while driving growth in an increasingly competitive retail landscape.
