Alberto Serrentino

Founder

Varese Retail

Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 700 presentations, including 19 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books, over 300 articles and served on several boards of directors, innovation and digital acceleration committees of various retail companies.

Speaking in:

Sunday

January 15

10:30 am–11:00 am

Javits North Level 4, Room 404, Twilio Stage

The store of the future is less about the store and more about the business model

Physical stores will stay relevant and become more strategic for retail organizations if they are no longer managed as points of sale. Stores are the most effective tool to acquire and engage customers. They have also been transformed into logistics, service, and experience hubs. Retail organizations need to shift from a product & operations focus into truly customer-centric business… Read more