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Alberto Serrentino

Alberto Serrentino
Alberto
Serrentino

Founder
Varese Retail
Alberto Serrentino – founder of Varese Retail, a retail strategy and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 500 presentations, including 15 editions of the National Retail Federation’s Annual Convention (NRF). Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.

He served as an invited professor at the Fundação Getúlio Vargas’ business school (FGV) and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.

Speaking in:

Sunday Jan 12
2:00 - 2:30 PM
|
Shyft Stage, Level 4

The digital transformation journey is impacting retail business models and is driving a new approach to stores.  

Physical locations will play a key role in acquiring new clients, collecting data, building relationships and operating...

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