Alberto Serrentino

Alberto Serrentino

Founder

Varese Retail


Advisor, board member, author, and speaker. Founder of Varese Retail, and co-founder of btr varese and IRTT – Retail Think Tank Institute. He has over 35 years of experience in the retail and consumption industries, and serves on several boards of directors, and innovation committees of various companies. As an international speaker, he has made over 850 presentations, including 22 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 10 books, and over 300 articles. Appointed as a Top Retail Expert by RETHINK Retail since 2022 and named for Retail Voices by NRF. Experienced Certificate Board Director by IBGC.

Speaking in:

Sunday Jan 10

10:45am - 11:15am

The revitalized physical store: enhanced experience, hub function, customer acquisition, powered by AI.

Physical stores continue to evolve, expanding their role and relevance. The ability to win over and engage customers and communities, enhance product experiences, and integrate hub functions in logistics, services, and media is driving retail innovation processes. AI challenges the store in its precision in assortment, inventory, pricing, and operation, and in the personalization of the customer experience. Learn from the experience of Wegmans and Boticario Group, two companies that have been innovating and expanding their store base.