Alberto Serrentino
Founder
Varese Retail
Alberto Serrentino -- advisor, board member, author, and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 35 years of experience in the retail and consumption industries, and serves on several boards of directors, and innovation committees of various companies. As an international speaker, he has made over 800 presentations. He authored several books and articles, and organized over 100 international programs. Appointed as a Top Retail Expert 2025 by RETHINK Retail and named for Retail Voices by NRF.
Speaking in:
Sunday Jan 11
10:30am - 11:00am
New business models: how retail organizations have evolved into business ecosystems
Traditional retail organizations have been challenged by the acceleration of digital, the growing strategic role of technology, the emergence of AI, and competition from new business models such as marketplaces, pure-play digital retailers, and cross-border e-commerce. Learn from leading retailers who have successfully transformed their business models into ecosystems, adding platforms such as marketplaces, financial services, value-added services, and media, with their customer base and data at the center. Business ecosystems such as Alibaba, Tencent, JD.com, and PDD have redefined the Chinese retail landscape and can impact other markets, as the cases of CVS and Magazine Luiza can inspire.