Alberto Serrentino

Founder

Varese Retail

Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 35 years of experience in the retail and consumption industries, and serves on several boards of directors, innovation and digital acceleration committees of various retail companies. As an international speaker, he has made over 700 presentations, including 20 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books, over 300 articles. Appointed as the Only Latin-American Top Retail Influencer 2023 by RETHINK Retail.

Speaking in:

Sunday

January 14

11:20 am–11:50 am

New market opportunities: Monetizing personalization through retail media

Retailers, marketplaces and ecosystems are exploiting valuable first party data in new ways to generate whole new income streams for themselves and vendors. Content, Media and Retail have now converged to create a new service to sellers that is predicted in the next few years to beat mainstream ad spend. How are retailers waking up to the exciting opportunities afforded by live commerce, social… Read more