Alberto Serrentino

Alberto Serrentino
Alberto Serrentino
Founder
Varese Retail
Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 30 years of experience in the retail and consumption industries. As an international speaker, he has made over 700 presentations, including 19 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books, over 300 articles and served on several boards of directors, innovation and digital acceleration committees of various retail companies.