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Alberto Serrentino


Founding Partner
Varese Retail
Alberto Serrentino, founder of Varese Retail, has over 30 years of experience in the retail and consumption industries. As a consultant he led over 140 projects, advising several leading Brazilian and international retail organizations. Author of the book Brazil and Retail: Strategic Thoughts, he also authored and co-authored 7 books and published over 300 articles.

As an international speaker, he has made over 450 presentations, including 13 editions of the National Retail Federation’s Annual Convention. He served as an invited professor at the Fundação Getúlio Vargas’ business school and is a board member of the Brazilian Retail Consumption Society (SBVC) and other companies.

Speaking in:

Sunday Jan 13
2:00 - 2:30 PM
Stage 3, EXPO Hall, Level 1
Whether your brand is currently international, considering expanding or operating locally, valuable trends and insights are coming out of markets you might be less familiar with. Join major retailers from Latin America and Europe for a quick deep... Read more