Advisor, board member, author and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 35 years of experience in the retail and consumption industries, and serves on several boards of directors, innovation and digital acceleration committees of various retail companies. As an international speaker, he has made over 700 presentations, including 20 editions of the National Retail Federation’s Annual Convention (NRF Big Show). He authored/ co-authored 9 books, over 300 articles. Appointed as the Only Latin-American Top Retail Influencer 2023 by RETHINK Retail.