Alberto Serrentino

Alberto Serrentino

Founder

Varese Retail


Alberto Serrentino -- advisor, board member, author, and speaker. Founder of Varese Retail, a retail strategy, digital transformation and thought leadership boutique based in Brazil. He has over 35 years of experience in the retail and consumption industries, and serves on several boards of directors, and innovation committees of various companies. As an international speaker, he has made over 800 presentations. He authored several books and articles, and organized over 100 international programs. Appointed as a Top Retail Expert 2025 by RETHINK Retail and named for Retail Voices by NRF.