CDO & SVP Global Marketing & Digital Fenty Beauty Brands
Fenty Beauty Brands/Kendobrands
Sapna Parikh is the CDO & SVP of Global Marketing & Digital at Fenty Beauty Brands/Kendo Brands bringing over 25 years of Digital & Omni-Channel retail experience.
Sapna’s expertise is in building high-performing digital teams and driving step change growth through digital innovation. Sapna previously built digital organizations at both Avon and Clarins Groupe but has spent most of her career at high-growth e-commerce start-ups.
As a true pioneer in the industry, Sapna has been profiled in countless media outlets including, Forbes.com and on the cover of Beauty Store Business, has won numerous awards, and has been invited to share her experiences on many stages.
Monday Jan 11
10:45am - 11:15am
Insider One Stage, Javits North
If discovery happens in < 3 seconds: What replaces search? What replaces brand building? Creative becomes merchandising In this panel discussion, we examine how in today’s retail landscape, the first impression isn’t made at the front door — it happens in a feed, a swipe, or a scroll. Consumers are making split-second decisions about what to watch, click, buy, or ignore, forcing brands to rethink how they capture attention and convert interest instantly. This session will explore how retailers and brands can win in the “scroll era” by designing experiences that stop thumbs and drive action across social commerce, digital storefronts, live shopping, and mobile-first platforms. From visual storytelling and creator partnerships to frictionless checkout and AI-powered personalization.
