Jason Gowans

Jason Gowans serves as Executive Vice President and Chief Digital & Technology Officer at Levi Strauss & Co., where he focuses on bringing together the company’s engineering, data, AI, and digital product management teams to accelerate its digital transformation. 

Jason joined LS&Co. in 2023 as the company’s first chief digital officer. He drives growth in digital channels and sharpens go-to-market operations using data-driven strategies. Throughout his career, he has built a strong track record of streamlining digital operations and delivering winning, consumer-focused strategies. 

Prior to LS&Co., Jason spent a decade at Nordstrom across marketing, data science, and digital roles. He was senior vice president of digital commerce, leading growth for Nordstrom.com and NordstromRack.com. Earlier in his career, he held multiple tech industry leadership roles focused on data and personalization.