Nadya Maffei

Biometrics, agentic commerce, SoftPOS hardware, and hyper-personalized recognition; the modern checkout landscape is accelerating with new tech, but does every retail model need it? Join Adyen, alongside a panel of leading brands for a candid debate on which payment and checkout trends are delivering value today, which depend on the retail model, and where the business case is still emerging.

Rather than offering a "one-size-fits-all" answer, this interactive panel breaks down the real trade-offs behind some of the biggest checkout trends:

• SoftPOS & mobile hardware vs. traditional terminals: Tap to Pay on iPhone and Android allows store associates to move beyond fixed cash wraps and complete sales anywhere on the floor. But does removing the physical till fit every store concept, or does it risk fragmenting the traditional store environment?
• Agentic commerce & autonomous shopp3ing: Is agent-driven purchasing ready to drive real revenue, or is it mostly industry buzz?
• Biometrics at in-store checkout: Can palm, face, and phone biometrics meaningfully improve the checkout experience, or are they a high-friction gimmick for physical stores?
• Customer recognition vs. creep factor: Where is the line between personalized, frictionless checkout and one that makes shoppers uncomfortable?
• Express checkouts vs. acceptance costs: High-converting express checkout buttons offer fast conversions, but do their higher processing fees make sense for enterprise retailers, or are they best suited for emerging brands chasing reach?

Attendees will walk away with a practical framework for evaluating emerging checkout strategies against their retail model, store format, customer experience and operational priorities. They’ll be better equipped to separate innovation that creates real value from technology that simply creates more noise.