Yigal Pedael

Digital commerce has spent two decades becoming connected, personalized, measurable and increasingly intelligent. Yet the physical store, where most grocery shopping still happens, remains comparatively disconnected. That is beginning to change.

This panel will explore what happens when the physical shopping journey becomes a connected commerce experience, enabling retailers and brands to engage shoppers throughout the trip, personalize the experience, enable frictionless transactions, improve store operations, protect against loss, create measurable in-store retail media, better understand shopper behavior and bring it all together at retail scale.

Bringing together executive perspectives from retail, retail media and data, and in-store technology solutions, the discussion will examine both the opportunities created by a more connected physical store and the practical realities of making them work.

At the heart of the conversation is a simple question: What changes when the physical store finally gains the intelligence, connectivity and measurability of digital commerce?