CEO & Co-Founder
Thrive Market
Nick Green is the co-founder and CEO of Thrive Market, the online membership platform with a purpose-built approach to make healthy living easy and accessible for all. Since launching in 2014, Thrive Market has grown to more than 1.7 million paying members. By offering a curated assortment of more than 7,000 better-for-you groceries, home goods, and personal care products, including more than 600 innovative owned brand items, members can easily access and shop for the highest-quality products at members-only prices with data-driven personalization, including AI-assisted shopping to meet their unique, individualized healthy living goals.
Thrive Market has also been recognized as a leader in regenerative agriculture, carbon-neutral shipping, and Zero Waste operations. In 2020, the company became the nation’s largest grocer to receive B Corp Certification, and in 2024, became the first e-commerce company to accept SNAP EBT online, underscoring its mission to expand access to healthy living. For every paid membership, Thrive Market also donates a free membership to a family in need.
Green lives in the Venice neighborhood of Los Angeles, CA with his wife, Carolina, and their four children.
