Chief Marketing Officer
Sephora US
Zena Arnold is the Sephora US Chief Marketing Officer. A seasoned marketing executive, she’s responsible for building Sephora’s brand and creating differentiated and unique marketing touchpoints – from communications, media and creative to loyalty, promotions and operations. She also serves on the Operating Committee for Sephora.
Zena leads Sephora’s marketing organization, known for culture-forward innovations and delivering highly personalized, memorable beauty experiences. Under her direction, Sephora continues to expand its world-class loyalty program to more than 45 million Beauty Insider members, grow its online community of 50 million social followers and bring the brand to life at SEPHORiA, Sephora’s immersive and largest consumer event. Her curiosity, digital expertise and collaborative approach influence brand growth and meaningful client engagement.
Prior to Sephora, Zena held senior leadership roles at PepsiCo, Kimberly-Clark, Google, Kellogg’s and Procter & Gamble. She holds a BS in Computer Science from The Ohio State University.
Sunday Jan 10
11:30am - 12:00pm
HP Stage, Javits North, Rm 411
Digital has reshaped how people discover products, brands and ideas. Now, the physical store has an opportunity to support that same journey, creating richer discovery while giving retailers new ways to understand what engages their customers. Outform and Sephora explore this evolution together through an ongoing in-store pilot testing how connected content, technology, physical experiences, data and media can work together. The keynote looks at how these capabilities can facilitate discovery, create greater visibility into the customer journey and help physical environments become more responsive to the people and brands they serve.
