Ali Furman

Ali is PwC’s US Consumer Markets Industry Leader across PwC’s three lines of service: Advisory, Assurance and Tax. Her portfolio includes PwC’s Retail, Hospitality, CPG, Travel, Airlines and Restaurant sub-sectors. Leveraging her extensive industry experience and the PwC network she works closely with senior leaders to grow, transform and take advantage of disruption, in the constantly changing landscape of Consumer Markets.



Ali is a thought leader and speaker on Consumer Markets industry trends and insights, helping clients see around corners and prepare for the future. She’s regularly featured in Top Tier broadcast and written media including ABC World News Tonight, Bloomberg Live Radio and CNBC. She is an active sponsor of the National Retail Federation and the Consumer Brands Association.



Within PwC she has held various roles including the Managing Partner of the US Transformation Consulting business responsible for growing management consulting across 11 commercial industry sectors and managing the $4B P&L.



She is also a Deals Partner with over 20 years of combined industry and transaction consulting experience.  She has supported hundreds of M&A transactions across the full continuum of M&A activities. Ali specializes in Consumer Markets industry Deals and large public company “mega-deals” (>$5B USD valuation).