Ali Furman

Ali Furman

Partner, PwC Consumer Markets Industry Leader

PwC


Ali is PwC’s US Consumer Markets Industry Leader across PwC’s three lines of service: Advisory, Assurance and Tax. Her portfolio includes PwC’s Retail, Hospitality, CPG, Travel, Airlines and Restaurant sub-sectors. Leveraging her extensive industry experience and the PwC network she works closely with senior leaders to grow, transform and take advantage of disruption, in the constantly changing landscape of Consumer Markets.

Ali is a thought leader and speaker on Consumer Markets industry trends and insights, helping clients see around corners and prepare for the future. She’s regularly featured in Top Tier broadcast and written media including ABC World News Tonight, Bloomberg Live Radio and CNBC. She is an active sponsor of the National Retail Federation and the Consumer Brands Association.

Within PwC she has held various roles including the Managing Partner of the US Transformation Consulting business responsible for growing management consulting across 11 commercial industry sectors and managing the $4B P&L.

She is also a Deals Partner with over 20 years of combined industry and transaction consulting experience.  She has supported hundreds of M&A transactions across the full continuum of M&A activities. Ali specializes in Consumer Markets industry Deals and large public company “mega-deals” (>$5B USD valuation).

Speaking in:

Sunday Jan 11

3:00pm - 3:30pm

Javits North, Level 5, Vusion Theatre

Where craft meets intelligence: How LVMH Is reimagining luxury for the modern consumer

At LVMH, the future of luxury is shaped by the art and science of dreaming, daring, and doing – where human imagination is elevated by intelligence at scale. In this mainstage conversation, LVMH and Maison Louis Vuitton leadership will explore how AI and advanced digital capabilities are being embedded across the group to amplify creativity, empower artisans and store teams, and deepen client relationships. Through real-world examples from Louis Vuitton, speakers will illustrate how a trusted ecosystem of technology and data partners helps turn insight into intuition – supporting everything from personalization and clienteling to demand forecasting and omnichannel excellence. The result is a human-centered model of growth where innovation remains invisible, craftsmanship remains sacred, and intelligence quietly enables the modern luxury experience. This session will explain how LVMH employs a measured, methodical process to scale the implementation of its behind-the-scenes AI capabilities.