VP, Creative, Sponsorship, & Entertainment
DICK's Sporting Goods
Mark Rooks is a seasoned marketing leader with extensive experience in brand building and strategic partnerships. He drives innovative marketing campaigns and storytelling to connect with athletes and sports fans.
At DICK'S, Mark oversees an in-house content studio —Cookie Jar & A Dream Studios—focused on creating engaging sports stories that reflect the brand’s active lifestyle and passion for sport. He also manages partnerships with major sports organizations like the WNBA, LA28/Team USA, Boston Celtics, Boston Red Sox, and others, helping to build loyalty and drive sales.
Monday Jan 11
1:00pm - 1:30pm
Examining the growing role of creator trust in shaping consumer purchase decisions –specifically, what transforms creators into credible shopping companions. Influencers have evolved into storefront owners and product curators, and retailers are increasingly tapping into creator partnerships to blend in‑store and in‑feed experiences. As a result, we’re seeing significant investment in creators as the new voice of the brand, along with heightened interest in driving creator‑led in‑store conversions. Several retailers have launched notable, narrative‑driven campaigns in collaboration with creators, signaling a shift away from traditional marketing funnels toward more dynamic, story‑based funnels.
