CSO
Fluent Commerce
Nicola Kinsella has more than 20 years of experience in B2B and B2C enterprise commerce, supply chain and logistics technology. An AI and data strategist, she is the author of the Confessions of a Reluctant Customer Substack and co-author of Choose, Don’t Chase Your Career.
Sunday Jan 10
11:00am - 11:30am
Exhibitor Big Ideas Stage 2
For The Quality Group - the group behind ESN, More Nutrition, Raw Nutrition and BUM Energy, that is the business model, not an outlier. TikTok campaigns and influencer success created enormous, highly concentrated bursts of demand that put real pressure on inventory, fulfillment, and order operations. Underneath it all, the baseline grew 4x from €450 million to €2 billion in four years - across new markets, marketplaces, retail listings from Rewe to Walmart and two US acquisitions.
In this fireside chat, The Quality Group will share how it built the operational agility to respond when demand suddenly accelerates. The discussion will explore how Fluent Order Management provides the real-time inventory visibility and intelligent order orchestration needed to absorb extreme peaks, make fast fulfillment decisions across the network, and support exponential growth across all channels without compromising the customer experience.
Attendees will hear what it takes to build a commerce operation where going viral becomes a growth opportunity to capture, not an operational problem to contain.
