Dom Pohlmann

Frontline employees are the engine of retail execution, yet too often, administrative complexity stands in the way of their best work. As retailers face mounting pressure to control labor costs while keeping employees engaged, technology has become a critical lever for workforce transformation.

Nordstrom tackled this challenge by reimagining the associate experience for 50,000 employees with an intuitive, mobile-first Workday solution that simplifies key moments across the employee lifecycle. By unifying scheduling, time tracking, and pay in one intelligent platform, Nordstrom broke down operational silos and created a more connected, efficient environment for its frontline workforce.

The result is a stronger foundation for retail operations: greater efficiency, higher engagement, and a more seamless experience for associates and managers.