Head of Strategic Partnerships & Growth
Gap Inc.
Jamie Drew is Head of Strategic Partnerships and Growth at Gap Inc., driving partnerships across its Fashiontainment platform to deliver global revenue growth and cultural impact. She works with leading companies, IP holders and brand teams to build scalable partnerships and supports the Entertainment Division’s long-range planning, licensing and content growth.
Previously, Drew was EVP, Consumer Products and Experiences at Paramount Global, with strategic and commercial responsibility for the $500 million division. She led the PAW Patrol partnership with Spin Master, building it into a $15 billion global retail business. At Nickelodeon, she led the acquisitions of Teenage Mutant Ninja Turtles and Garfield and secured partnerships bringing SpongeBob to Broadway and opening the first Nickelodeon Hotel in the Dominican Republic.
Drew began her career in investment banking at Bear Stearns & Co.
Sunday Jan 10
11:30am - 12:00pm
In this panel discussion, we will explore the concept that retail is no longer just a place to buy — it’s becoming a stage, a story, and a social experience. The session will explore a provocative shift: what happens when entertainment becomes the primary value proposition, and commerce becomes the by‑product. From immersive brand worlds and gamified shopping to AI‑driven personalization and hybrid digital‑physical experiences, the boundaries between retail, media, and culture are dissolving.
