UNIQLO North America Chief Financial Officer
UNIQLO
Alex Goldelman is the Chief Financial Officer of UNIQLO North America. He graduated from Georgetown’s School of Foreign Service in 1991, with a major in International Economic Theory and Policy, and holds an executive MBA from New York University. Mr. Goldelman’s career has been primarily in retail, across hardgoods, softgoods, apparel and some adjacent categories. He also worked at PWC Consulting in the Retail Strategy Practice, and has held roles throughout his career in Logistics, HR, IT, Business Development, Strategy, and Consumer Insights. His current focus at UNIQLO is leading Finance and Store Development in the US and Canada. On a personal note, Alex publishes music, both his own and with a band, finds times to work out, and strives to balance work and family time.
Tuesday Jan 12
10:45am - 11:15am
International expansion has never been more accessible and yet also more complex. Digital commerce means consumers can discover brands from anywhere in the world long before those brands have a physical presence, but awareness does not automatically translate into trust, loyalty or commercial success. This panel brings together retail leaders who have successfully expanded into international markets to discuss what it really takes to grow globally while winning locally. From entering entirely new countries as an unknown brand to adapting product ranges, marketing, customer experience and store formats for different consumer expectations, the session explores the practical realities behind international growth. Hear how brands balance global consistency with local relevance, use data and experimentation to understand new audiences, and align physical stores and digital channels to create seamless customer experiences. From choosing the right locations and merchandise mix to building awareness, creating demand and responding to cultural differences, the discussion will reveal the strategies that separate successful international expansion from costly mistakes.
