Jordan Berke

Jordan Berke is the founder and CEO of TOMORROW, one of the world’s leading digital retail advisory firms. Jordan has over 20 years of omnichannel retail leadership experience, most recently leading Walmart’s ecommerce efforts in China. In 2010, Jordan launched ecommerce for Sam’s Club in China, helping to build one the market’s leading omnichannel fresh offerings. Jordan then led the launch and expansion of Walmart’s ecommerce operations in China, including its pioneering investments and collaborations with JD, Tencent and Dada. Jordan’s team pioneered the launch of dark stores for Walmart, opening highly effective micro-fulfillment facilities across the country, while creating the company’s largest mobile checkout deployment with all Walmart China stores promoting Scan and Go and driving the highest penetration rates among retailers globally.  

Jordan was recognized with Walmart’s top executive honor, the Sam Walton Entrepreneur of the Year Award, in China in 2018 for his innovations around ecommerce; he was also named Chairman of the company’s Global Omnichannel Forum, guiding the company’s priorities around O2O and digital innovation. 

At TOMORROW, Jordan advises some of the world’s leading retailers on how to accelerate their digital channel sales and profitability. He is regularly featured on CNBC, NPR, Bloomberg and RetailDive.