Anne-Claire Baschet

Anne-Claire Baschet

Chief Data & AI Officer - Agentic Commerce

Mirakl


Anne-Claire Baschet is the Chief Data/AI Officer at Mirakl. Previously, she was the Chief Product & Data Officer at Aramis Group, where she led the group e-commerce platform and the Data/AI strategy, collaborating with teams to create value through analytics, AI, and machine learning. Anne-Claire began her career as a Data Scientist at Mercer and AXA, then held various leadership roles in Data at AXA France, followed by roles in Data & Product at Voyages SNCF (in the CRMServices subsidiary), where she led and launched products such as the TGVPro mobile app, TGV Max, and the WiFi portal in TGV trains.

Speaking in:

Tuesday Jan 12

9:15am - 9:45am

Exhibitor Big Ideas Stage 4

Fast-forward agentic commerce: When AI agents become the buyer​

In a world of tap-and-go convenience, the gap between “I want” and “I have” is shrinking fast - and now the shopper might not be a person at all. AI agents aren’t just answering questions; they’re starting to browse, decide and buy on a customer’s behalf.​

In this fireside chat, you’ll hear candid, real-world lessons on what’s working in agentic commerce today - and what still breaks at scale.​

We’ll unpack the infrastructure merchants need to support autonomous shopping (catalog + inventory intelligence, permissions and policy, identity and authentication, and post-purchase workflows), plus how payments, platforms and protocols must evolve to make agent-led transactions trustworthy, controllable and profitable. Expect data-driven trends, practical do’s and don’ts, and “a-ha” moments you can take back to your teams immediately - whether you’re building, partnering or preparing for AI agents to become a new digital sales channel.​