Brent Mitchell

Brent Mitchell is the Vice President, Social Media and Influencer Marketing for Sephora US. In this role, he oversees the retailer’s social media and influencer strategies, including the development of inclusive content and community-driven experiences that engage Sephora’s diverse community across its social channels. Through innovative programming and partnerships, Brent and his team ensure clients have access to the latest beauty trends, product discoveries, and conversations shaping the industry.

Brent also leads key global social media and influencer initiatives, including scaling Sephora’s global influencer activations and programs. Recent experiences have included creator immersion and education with Sephora’s expanded Korean Beauty offering across Sephora’s global markets.

Since joining Sephora in 2021, Brent has led social media launch campaigns ranging from highly anticipated brands such as Rhode, Haus Labs and Makeup By Mario, to first-of-their-kind partnerships like Olive Young. Most recently, Brent led the launch of Sephora Storefronts, the retailer’s creator-powered affiliate program that allows influencers to build shoppable digital storefronts and share curated product recommendations with their followers. He also oversees the Sephora Squad influencer program, which features an ensemble of inspiring storytellers, and beauty enthusiasts who have a diverse range of interests and points of view. Additionally, Brent has expanded Sephora’s online community efforts through initiatives such as, Hearts Not Hate - social media community guidelines that help the retailer create spaces for respectful discussion and lend the opportunity to highlight inclusion and applaud beauty in all forms.