Registration Information

Ready to register? You can register as an individual, your entire team, and book your hotel!

Exhibitors should register through the exhibitor portal. Contact your booth administrator to register.
Registration assistance - Get answers to questions about pricing, membership and more.

Choose Your Pass Type

Save big by choosing the right pass today. Not sure what kind of pass you should get? Here's an easy breakdown of the pass types available.

  • All-Access Pass
  • Includes full access to the event, including all Keynotes and Featured sessions, Exhibitor Big Ideas sessions, Partner Perspective sessions, the Expo floor, Innovation Lab, Startup Hub, Foodservice Innovation Zone, the Opening Party and more! *
  • See pricing
  • Retail Teams All-Access Pass
  • Retail teams can get special rates for All-Access Passes including access to all Keynotes, Featured sessions, Exhibitor Big Ideas, Partner Perspective sessions, the Expo floor and the Opening Party. Rates are per person. *
  • See pricing
  • Expo Pass
  • Includes access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, Partner Perspective sessions, the Innovation Lab, Startup Hub, Foodservice Innovation Zone and the Opening Party.
  • See pricing
  • NRF Supply Chain 360 Summit
  • This day-long program takes place on Jan. 14 at Retail’s Big Show and features eight sessions covering important supply chain topics, a catered lunch and networking opportunities. The Summit is for retailers only and includes a free Expo Pass with your registration.
  • See pricing
* Does not include event elements that require an additional fee.
 

All-Access Pass

Includes access to all Keynotes, Featured sessions, Exhibitor Big Ideas, Partner Perspective sessions, the Expo floor and the Opening Party.

To qualify for retail rates, you must fit NRF's definition of a retail business.

Retail Members

Individual All-Access Pass
rate per person
  • Preview rate by 9/8/2023
  • $1,000
  • Early rate by 10/6/2023
  • $1,100
  • Advance rate by 11/15/2023
  • $1,200
  • Last chance to save by 1/3/2024
  • $1,300
  • Standard rate after 1/3/2024
  • $1,400
  • Does not include event elements that require an additional fee.
  • Venture capitalists, holding firms and private investment firms NRF members are eligible for this rate.

Retail Non-Members

Individual All-Access Pass
rate per person
  • Preview rate by 9/8/2023
  • $2,000
  • Early rate by 10/6/2023
  • $2,100
  • Advance rate by 11/15/2023
  • $2,200
  • Last chance to save by 1/3/2024
  • $2,300
  • Standard rate after 1/3/2024
  • $2,400
  • Does not include event elements that require an additional fee.
  • Venture capitalists, holding firms and private investment firms non-members are eligible for this rate.

Non-Retail Members

Individual All-Access Pass
rate per person
  • Preview rate by 9/8/2023
  • $2,200
  • Early rate by 10/6/2023
  • $2,300
  • Advance rate by 11/15/2023
  • $2,400
  • Last chance to save by 1/3/2024
  • $2,500
  • Standard rate after 1/3/2024
  • $2,600
    Limited to 8 per company regardless of pass type.
  • Does not include event elements that require an additional fee.

Non-Retail Non-Members

Individual All-Access Pass
rate per person
  • Preview rate by 9/8/2023
  • $3,400
  • Early rate by 10/6/2023
  • $3,500
  • Advance rate by 11/15/2023
  • $3,600
  • Last chance to save by 1/3/2024
  • $3,700
  • Standard rate after 1/3/2024
  • $3,800
    Limited to 3 per company regardless of pass type.
  • Does not include event elements that require an additional fee.

Educators

Individual All-Access Pass
rate per person
  • Educator Member
  • $500
  • Educator Non-Member
  • $1,000
  • To register as an educator, your primary occupation must be instructing students in a public or private college or university, junior or community college, or career/vocational school.
  • All Educator registrations are subject to verification.
  • Does not include event elements that require an additional fee.

Press

Individual All-Access Pass
rate per person
  • Approved/Verified Press
  • FREE
  • Analyst
  • $500
  • Credentials are subject to review and approval from NRF.
  • To register as press, you must be a working member of the news media (editorial).
  • Please review NRF’s media accreditation policy in our media resource center before requesting a press pass.
 

Retail Teams

Retail teams can get special rates for All-Access Passes including access to all Keynotes, Featured sessions, Exhibitor Big Ideas, Partner Perspective sessions, the Expo floor and the Opening Party.

To qualify for retail team rates, you must fit NRF's definition of a retail business.

Retail Member Teams

Member Team All-Access pass
rate per person
  • Retail Member Team rate
  • $900
  • Purchase 5-24 All-Access Passes from the same company
  • Retail Member Super Team rate
  • $750
  • Purchase 25 or more All-Access Passes from the same company
    Does not include event elements that require an additional fee.

Retail Non-Member Teams

Non-Member Team All-Access pass
rate per person
  • Retail Non-Member Team rate
  • $1,500
  • Minimum 5 All-Access Pass registrants from the same company
    Does not include event elements that require an additional fee.

International Retail Teams

International Team All-Access pass
rate per person
  • International team rate
  • $1,000
  • Minimum of 10 retailers
    Does not include event elements that require an additional fee.
 

Expo Pass

The Expo Pass allows access to the Expo during regular Expo hours including Exhibitor Big Ideas sessions, Partner Perspective sessions, the Innovation Lab, Startup Hub, Foodservice Innovation Zone and the Opening Party in Times Square.

Retail Expo Pass

Individual
rate per person
  • Retail Expo Pass by 1/10/2024
  • FREE
  • Retail Expo Pass after 1/10/2024
  • $100
  • The Retail Expo Pass is available to all qualifying retailers and allows access to the Expo, Exhibitor Big Ideas sessions, Partner Perspective sessions, Innovation Lab, Startup Zone, Foodservice Innovation Zone the Opening Party and other networking opportunities.
  • The Retail Expo Pass is open to Members and Non-Members.

Non-Retail Expo Pass

Member Individual
rate per person
  • Expo Pass by 1/10/2024
  • $1,500
  • Expo Pass after 1/10/2024
  • $1,600
  • Limited to 8 per company regardless of pass type.
Non-Member Individual
rate per person
  • Expo Pass by 1/10/2024
  • $3,000
  • Expo Pass after 1/10/2024
  • $3,500
  • Limited to 3 per company regardless of pass type.

Venture Capitalists, Holding Firms and Private Investment Firms Expo Pass

Individual
rate per person
  • Expo Pass
  • $750
  •  
 

NRF Supply Chain 360 Summit

The NRF Supply Chain 360 Summit is a day-long program exclusively for retailers, taking place Sunday, January 14 at Retail’s Big Show. Summit programming includes eight sessions, a catered lunch and networking opportunities.

To qualify for retail rates, you must fit NRF's definition of a retail business.

Retail NRF Supply Chain 360 Summit Pass

Individual
rate per person
  • Retail Member
  • $175
  • Retail Non-Member
  • $275
  • Retailers can also add the NRF Supply Chain 360 Summit Pass when registering for Retail’s Big Show.
 

Registration Assistance

Terms & Conditions

  • Cancellations & Refunds
    All cancellation requests must be made in writing. Requests received by December 22, 2023, will receive a full refund. No refunds for requests received after December 22, 2023, regardless of when the registration is received. Non-attendance does not constitute cancellation.
  • Substitutions
    All requests for substitutions must be made in writing and cannot be made once you have logged into the event.
  • Age Requirement
    No one under the age of 18 is permitted to attend any part of the event under any circumstances.

Registration Assistance

  • Questions?
    For registration assistance or any questions about NRF 2024: Retail’s Big Show, please submit any inquiries via this form.

Additional Resources

  • Shuttle schedule available January 2024

Important Note Regarding List Solicitation

  • NRF is aware that exhibitors and attendees are solicited about purchasing NRF lists. These emails and the attendee lists referenced in them are not validated, authorized or issued by NRF. NRF does not and has NEVER sold or rented attendee information. With today’s technology and algorithm capabilities, stopping list solicitations is impossible. NRF recommends not purchasing these lists or sharing credit card information with anyone who says they have our event lists.

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