Neil Saunders
Managing Director
GlobalData
Neil is Managing Director of GlobalData’s retail division. In this role he oversees the development of the company’s proposition and its research output. He also works with major clients to help them understand the retail, shopper and market landscape – advising them on how best to develop, evolve and implement business strategies. Previously, Neil worked for the John Lewis Partnership.
Speaking in:
Monday Jan 12
11:20am - 11:50am
Think like a marketer, act like a creator: Brands share their secrets to success on TikTok Shop
To build commercial success on TikTok, brands need to create content that is native and authentic while sticking to goals and tone. In this session we speak to three brands whose businesses are thriving on the platform.