Vice President/General Manager, Americas
Timberland
Jennifer was named Vice President and General Manager, Americas in June 2026, after serving as Interim General Manager, Americas from January 2026. She has executive responsibility for Timberland’s Americas platform, including ecommerce, brick and mortar, wholesale, marketing, merchandising, and planning.
Jennifer has more than two decades of footwear and apparel expertise. She joined Timberland in 2006 and most recently served as Head of Planning, Americas. A growth-minded, agile leader, she is known for driving transformation and keeping a close pulse on the consumer. That insight lets her anticipate shifting market dynamics and move the business proactively rather than reactively. Jennifer is currently a mentor for the Fashion Scholarship Fund.
Monday Jan 11
10:45am - 11:15am
Insider One Stage, Javits North
If discovery happens in < 3 seconds: What replaces search? What replaces brand building? Creative becomes merchandising In this panel discussion, we examine how in today’s retail landscape, the first impression isn’t made at the front door — it happens in a feed, a swipe, or a scroll. Consumers are making split-second decisions about what to watch, click, buy, or ignore, forcing brands to rethink how they capture attention and convert interest instantly. This session will explore how retailers and brands can win in the “scroll era” by designing experiences that stop thumbs and drive action across social commerce, digital storefronts, live shopping, and mobile-first platforms. From visual storytelling and creator partnerships to frictionless checkout and AI-powered personalization.
