Vice President, IT – Digital Commerce, Retail & Services | AI & Customer Experience
Tractor Supply Company
At Tractor Supply Company, Vijay Alagarasan leads product, technology and engineering teams across Stores, Digital, Supply Chain, Loyalty, Marketing, and Pet Health. Additionally, enabling multiple businesses across the Tractor Supply family, including Petsense, Allivet, and VIP Petcare, while building capabilities for Direct Sales, Final Mile, and Retail Media. That breadth gives him a view of the full customer journey and connects the decisions we make as an enterprise to the ways we serve people across our brands, channels, and more than 2,500 stores. He believes the next chapter of technology leadership requires more than delivering systems at scale. It requires seeing where the business can go, bringing people together around that direction, and building platforms and products that make it possible. AI and automation are part of that work when they help teams make better decisions, remove friction, and create more valuable experiences.
Sunday Jan 10
4:00pm - 4:30pm
Exhibitor Big Ideas Stage 2
As retailers race toward agentic commerce, success depends on more than AI alone. Join Tractor Supply Company and Cognizant to learn how modernizing inventory, fulfillment and order management created the operational foundation needed for future AI-driven innovation. Through a connected, end-to-end approach, Tractor Supply Company improved visibility, increased agility and strengthened omnichannel performance. Discover key lessons from the transformation and why retailers that invest in becoming AI builders, not just AI users, are creating the flexibility and intelligence needed to compete in the next era of commerce.
