Sales & Client Omnichannel Director
Kering
Elena Pedron is Sales & Client Omnichannel Director within Kering’s Augmented Tech organization, where she leads technology strategy, operations, and delivery across e-commerce, retail, and client engagement for the Group’s luxury Houses.
Before joining the luxury industry, Elena spent several years in technology consulting, contributing to and leading large-scale systems integration and technology transformation programs for major consumer goods companies, reshaping their technology ecosystems and digital capabilities. Today, she combines technology leadership and operational excellence with a focus on scaling AI and digital capabilities to enhance client experiences, accelerate innovation, and deliver business value across luxury retail.
Sunday Jan 10
1:00pm - 1:30pm
In luxury, a small fraction of clients drive a disproportionate share of revenue — and the majority of that revenue starts with an appointment, so every interaction counts. Join Kering, home to Gucci, Yves Saint Laurent, and Bottega Veneta, and Petra Schindler-Carter, GM of Retail & Consumer Goods at AWS, as they share how Kering built SARA, an agentic assistant powered by Amazon Bedrock and Amazon Bedrock AgentCore that lets sales associates retrieve products through multimodal search, prepare appointments autonomously, and surface personalized next best actions. You'll walk away with a practical blueprint for extending existing applications into agentic experiences.
