Agenda

Exhibitor Big Ideas session produced by Coveo

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Anaplan

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Planalytics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by HPE

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by PayPal

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Expo, Level 1, Expo Stage 5

4:00pm - 5:00pm

Expo happy hour

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7:00pm - 9:00pm

Retail's Big Concert

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Tuesday, January 13

8:00am - 8:45am

Donut dunk

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8:45am - 9:15am

Day Trading Attention: Leveraging Brand, Speed & Relevance

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Javits North, Level 5

Gary Vaynerchuk – serial entrepreneur, brand builder, and CEO of VaynerMedia – joins the NRF 2026 Main Stage to challenge, inspire, and energize the retail industry. In this no-holds-barred fireside chat, Gary will share his unfiltered take on what it takes to win in today’s attention economy, where consumer expectations shift overnight and brand loyalty is earned in seconds. He’ll unpack how retailers can harness emerging platforms, AI, influencer culture, and content at scale to stay relevant and drive growth. Expect sharp insights on leadership, marketing, and customer obsession—delivered with Gary’s trademark energy. Whether you’re a legacy retailer or a disruptive startup, this session will push you to think bigger, move faster, and connect more authentically with the people who matter most: your customers.

Gary Vaynerchuk

Chairman VaynerX, CEO of VaynerMedia, and Creator of VeeFriends

VaynerMedia

9:00am - 4:00pm

Expo open

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Startup Hub

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Foodservice Innovation Zone

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NRF 2026 Innovators Showcase

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9:15am - 9:45am

Trailblazers in action: How VF Corp.’s brand leadership drives business transformation and consumer connection

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Javits North, Level 5

Join this inspiring panel discussion to hear from the global presidents of VF Corp's powerhouse brands – The North Face, Timberland, and Vans - about their collective strategies to spur new stakeholder value across the organization. Together, these dynamic leaders will discuss how they’re shaping VF’s growth strategy and redefining what it means to align each brand with its unique community of core consumers. They’ll share insights on staying connected to customer needs and fostering innovation that stays true to each brand’s heritage. Hear how these leaders are navigating global shifts, advancing the company’s long-term vision, and cultivating resilience within their teams. This conversation offers a compelling look at how VF Corp. is leveraging bold leadership to make an impact in the world of outdoor apparel, footwear, and action sports.

Nina Flood

Global Brand President

Timberland

Mindy Grossman

Partner & Vice Chair

Consello

Sun Choe

Global Brand President

Vans

9:15am - 9:45am

Exhibitor Big Ideas session produced by Servicenow

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Globant

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Planalytics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Soti

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Esri

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Expo, Level 1, Expo Stage 5

9:45am - 10:15am

NRF Curated Session

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Javits North, Level 5

10:15am - 11:00am

Exhibitor Big Ideas session produced by Snowflake

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Invent.AI

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Cognizant

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Storeforce

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Oracle

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Expo, Level 1, Expo Stage 5

10:30am - 11:00am

Elevating Retail Experiences in the Digital Age: Innovations that enhance In-Store Journeys

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Hungry for Innovation: Inside Taco Bell and Yum! Brands’ Tech-Driven Evolution

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10:30am - 11:00pm

North American Retail Economic Outlook 2026 - What’s Next for Consumers, Retailers and the Global Economy

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11:00am - 11:30am

Foodservice tech session

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11:20am - 11:50am

Giving Walmart Fashion Cred: A Conversation with Denise Incandela

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How retail media is navigating its first economic crisis

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The Power of Knowing You: Elevating Personalization for the Connected Shopper

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11:30am - 12:30pm

Exhibitor Big Ideas session produced by Consumer Edge

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Yoobic

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by SPS Commerce

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Lenovo

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Alibaba

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Expo, Level 1, Expo Stage 5

12:00pm - 12:30pm

Foodservice tech session

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12:10pm - 12:40pm

Empowering the AI Shopper: Creating Friction-Free Experiences in the Age of Agentic Commerce

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The Future of Retail Through Services - How Service-led Strategies Are Reshaping Retail

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How traditional retailers are managing marketplaces

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1:00pm - 1:30pm

Foodservice tech session

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1:00pm - 1:30pm

How Legacy Brands Are Navigating the Next-Gen Consumer

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NRF Curated Session

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1:00pm - 1:45pm

Exhibitor Big Ideas session produced by Instacart

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Invent.AI

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Super Micro Computer

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Symphony AI

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Palo Alto Networks

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Expo, Level 1, Expo Stage 5

1:30pm - 2:00pm

Snack attack

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2:00pm - 2:30pm

Designing for Devotion: The Power of Consumer-Obsessed Product Innovation

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Javits North, Level 5

2:00pm - 2:30pm

Exhibitor Big Ideas session produced by Emperia

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Dragonfruit

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Bank of America

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by J.P. Morgan

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Expo, Level 1, Expo Stage 5

Exhibitor Big Ideas session produced by GreyOrange

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Expo, Level 1, Expo Stage 4

2:30pm - 3:00pm

NRF Curated Session

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Javits North, Level 5

2:45pm - 3:15pm

Exhibitor Big Ideas session produced by Hold for Sponsor

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Hold for Sponsor

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Locus Robotics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Thomson Reuters

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Tulip

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Expo, Level 1, Expo Stage 5

3:00pm - 3:30pm

Food retail tech session

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3:30pm - 4:00pm