Agenda

Exhibitor Big Ideas session produced by Coveo

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Anaplan

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Planalytics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by HPE

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by PayPal

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Expo, Level 1, Expo Stage 5

4:00pm - 5:00pm

Expo happy hour

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7:00pm - 9:00pm

Retail's Big Concert

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Tuesday, January 13

8:00am - 8:45am

Donut dunk

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8:45am - 9:15am

Day trading attention: Leveraging brand, speed and relevance

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Javits North, Level 5

Gary Vaynerchuk — serial entrepreneur, brand builder and CEO of VaynerMedia — joins the NRF 2026 Main Stage to challenge, inspire and energize the retail industry. In this no-holds-barred fireside chat, Vaynerchuk will share his unfiltered take on what it takes to win in today’s attention economy, where consumer expectations shift overnight and brand loyalty is earned in seconds. He’ll unpack how retailers can harness emerging platforms, AI, influencer culture and content at scale to stay relevant and drive growth. Expect sharp insights on leadership, marketing and customer obsession — delivered with Vaynerchuk’s trademark energy. Whether you’re a legacy retailer or a disruptive startup, this session will push you to think bigger, move faster and connect more authentically with the people who matter most: your customers.

Gary Vaynerchuk

Chairman VaynerX, CEO of VaynerMedia, and Creator of VeeFriends

VaynerMedia

9:00am - 4:00pm

Expo open

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Startup Hub

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Foodservice Innovation Zone

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NRF 2026 Innovators Showcase

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9:15am - 9:45am

Trailblazers in action: How VF Corp.’s brand leadership drives business transformation and consumer connection

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Javits North, Level 5

Join this inspiring panel discussion to hear from the global presidents of VF Corporation's powerhouse brands — The North Face, Timberland, and Vans — about their collective strategies to spur new stakeholder value across the organization. These dynamic leaders will discuss how they’re shaping VF’s growth strategy and redefining what it means to align each brand with its unique community of core consumers. They’ll share insights on staying connected to customer needs and fostering innovation that stays true to each brand’s heritage. Hear how these leaders are navigating global shifts, advancing the company’s long-term vision, and cultivating resilience within their teams. This conversation offers a compelling look at how VF Corp. is leveraging bold leadership to impact the world of outdoor apparel, footwear, and action sports.

Caroline Brown

Global Brand President

The North Face®

Mindy Grossman

Partner & Vice Chair

Consello

Sun Choe

Global Brand President

Vans

Nina Flood

Global Brand President

Timberland

9:15am - 9:45am

Exhibitor Big Ideas session produced by Servicenow

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Globant

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Planalytics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Soti

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Esri

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Expo, Level 1, Expo Stage 5

9:45am - 10:15am

Winning strategies for contemporary multi-category retail

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Javits North, Level 5

10:15am - 11:00am

Exhibitor Big Ideas session produced by Snowflake

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Invent.AI

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Cognizant

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Storeforce

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Oracle

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Expo, Level 1, Expo Stage 5

10:30am - 11:00am

Elevating retail experiences in the digital age: Innovations that enhance in-store journeys

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North American retail economic outlook 2026: What’s next for consumers, retailers and the global economy

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Hungry for innovation: Inside Taco Bell and Yum! Brands’ tech-driven evolution

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10:30am - 11:00am

AI Stage - Agentic Session

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River Pavilion

11:00am - 11:30am

Foodservice tech session

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11:20am - 11:50am

How retail media is navigating its first economic crisis

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The power of knowing you: Elevating personalization for the connected shopper

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The future of retail through services — how service-led strategies are reshaping retail

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11:20am - 11:50am

AI Roundtables

AI Stage - Agentic Roundtable Discussions

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River Pavilion

11:30am - 12:30pm

Exhibitor Big Ideas session produced by Consumer Edge

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Yoobic

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by SPS Commerce

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Lenovo

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Alibaba

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Expo, Level 1, Expo Stage 5

12:00pm - 12:30pm

Foodservice tech session

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12:10pm - 12:40pm

Giving Walmart fashion cred: A conversation with Denise Incandela

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Empowering the AI shopper: Creating friction-free experiences in the age of agentic commerce

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How traditional retailers are managing marketplaces

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12:10pm - 12:40pm

AI Stage - General Session

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River Pavilion

1:00pm - 1:30pm

Foodservice tech session

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1:00pm - 1:30pm

How Iconic Brands Align with the Next-Gen Consumer

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NRF Curated Session

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1:00pm - 1:30pm

AI Stage - General Session

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River Pavilion

1:00pm - 1:45pm

Exhibitor Big Ideas session produced by Instacart

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Invent.AI

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Super Micro Computer

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Symphony AI

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Palo Alto Networks

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Expo, Level 1, Expo Stage 5

1:30pm - 2:00pm

Snack attack

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2:00pm - 2:30pm

Designing for devotion: The power of consumer-obsessed product innovation

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Javits North, Level 5

2:00pm - 2:30pm

Exhibitor Big Ideas session produced by Emperia

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Dragonfruit

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Bank of America

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by J.P. Morgan

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Expo, Level 1, Expo Stage 5

Exhibitor Big Ideas session produced by GreyOrange

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Expo, Level 1, Expo Stage 4

2:00pm - 2:30pm

AI Stage - Agentic Session

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River Pavilion

2:30pm - 3:00pm

Decoding cultural contagion: How culture drives behavior, business, and belonging

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Javits North, Level 5

2:45pm - 3:15pm

Exhibitor Big Ideas session produced by Meter

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Expo, Level 1, Expo Stage 1

Exhibitor Big Ideas session produced by Instant

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Expo, Level 1, Expo Stage 2

Exhibitor Big Ideas session produced by Locus Robotics

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Expo, Level 1, Expo Stage 3

Exhibitor Big Ideas session produced by Thomson Reuters

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Expo, Level 1, Expo Stage 4

Exhibitor Big Ideas session produced by Tulip

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Expo, Level 1, Expo Stage 5

3:00pm - 3:30pm

Food retail tech session

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3:30pm - 4:00pm