For nearly six decades, Ralph Lauren has defined the art of living with enduring style and uncompromising quality. The company is widely credited with revolutionizing the retail industry in creating transformative shopping experiences. An iconic brand with a long history in pioneering transformational innovation, Ralph Lauren first partnered with Microsoft 25 years ago to launch one of the first luxury ecommerce sites. Today, that partnership has expanded into the next era of possibility with the recent debut of “Ask Ralph” – a new AI-powered conversational shopping tool that provides iconic Ralph Lauren style through a highly personalized and immediately shoppable experience. Moderated by National Retail Federation President & CEO, Matt Shay, join David Lauren, Chief Branding & Innovation Officer, Ralph Lauren Corporation and Shelley Bransten, Corporate Vice President, Worldwide Industry Solutions, Microsoft, for an illuminating fireside chat on how iconic brand heritage and digital creativity converge to shape the future of luxury retail.