< Full Agenda
Keynote Session

Trailblazers in action: How VF Corp.’s brand leadership drives business transformation and consumer connection

Join this inspiring panel discussion to hear from the global presidents of VF Corp's powerhouse brands – The North Face, Timberland, and Vans - about their collective strategies to spur new stakeholder value across the organization. Together, these dynamic leaders will discuss how they’re shaping VF’s growth strategy and redefining what it means to align each brand with its unique community of core consumers. They’ll share insights on staying connected to customer needs and fostering innovation that stays true to each brand’s heritage. Hear how these leaders are navigating global shifts, advancing the company’s long-term vision, and cultivating resilience within their teams. This conversation offers a compelling look at how VF Corp. is leveraging bold leadership to make an impact in the world of outdoor apparel, footwear, and action sports.

Sun Choe
Sun Choe

Global Brand President

Vans

Nina Flood
Nina Flood

Global Brand President

Timberland

Mindy Grossman
Mindy Grossman

Partner & Vice Chair

Consello