Foodservice Innovation Zone

What's on the menu
in The Next Now?

When it comes to prepared food experiences, consumers are hungry for the perfect combo of convenience and quality. Adding dining, vending or grab-and-go foodservice can be a winning strategy to increase consumer dwell time and drive sales — whether it's full-service dining, fresh gourmet food or pre-ordered meals.

Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice.

What you can expect in 2026


As a retail-focused event, this area specifically includes retail venues that serve food, distinguishing between food preparation areas (such as deli counters) and consumer-facing dining or pickup areas within retail operations. Additionally, it covers integrated retail-foodservice models found in hospitality and entertainment settings, where foodservice, grab-and-go, and retail offerings converge.

The Foodservice Innovation Zone will feature:

  • 50+ food tech-focused booths

  • Immersive activations that focus on new customer experiences in C-store, autonomous retail and full-service restaurants

  • A stage with sessions led by industry leaders and innovators

2026 Foodservice Innovation Zone session schedule

Sunday, January 11

11:00am - 11:30am

12:00pm - 12:30pm

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Foodservice Tech Stage

1:00pm - 1:30pm

Foodservice Tech Stage

3:00pm - 3:30pm

Foodservice Tech Stage

Monday, January 12

11:00am - 11:30am

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Foodservice Tech Stage

12:00pm - 12:30pm

Foodservice Tech Stage

1:00pm - 1:30pm

Tuesday, January 13

11:00am - 11:30am

Foodservice Tech Stage

12:00pm - 12:30pm

Foodservice Tech Stage

1:00pm - 1:30pm

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Foodservice Tech Stage

Foodservice Innovation 2025 recap


Watch sessions that explore the technologies and innovations transforming the customer foodservice experience.

Watch now
Food Retail innovation Zone at NRF: Retail's Big Show

2025 photo gallery


Foodservice Innovation Zone at NRF Retails Big Show
Foodservice Innovation Zone at NRF Retails Big Show
Foodservice Innovation Zone created in partnership with
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08b2f989-65bc-4e02-97e2-050174947341
Media partner
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Michelin sponsor
41252bec-1454-4032-a637-7afbd577d7d9
1b1d811b-31eb-43d8-bb2c-428995804525