When it comes to prepared food experiences, consumers are hungry for the perfect combo of convenience and quality. Adding dining, vending or grab-and-go foodservice can be a winning strategy to increase consumer dwell time and drive sales — whether it's full-service dining, fresh gourmet food or pre-ordered meals.
Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice.
As a retail-focused event, this area specifically includes retail venues that serve food, distinguishing between food preparation areas (such as deli counters) and consumer-facing dining or pickup areas within retail operations. Additionally, it covers integrated retail-foodservice models found in hospitality and entertainment settings, where foodservice, grab-and-go, and retail offerings converge.
The Foodservice Innovation Zone featured:
50+ food tech-focused booths
Immersive activations that focus on new customer experiences in C-store, autonomous retail and full-service restaurants
A stage with sessions led by industry leaders and innovators
Experience the future of foodservice in retail at The Pit Stop, an immersive go-kart activation where attendees took the wheel and experienced the future of POS. Highlighting four distinctive Points-of-Service touch points, attendees ordered and picked up at the Drive-Thru, placed orders online or at the counter, and scheduled delivery by robots. This new activation is the definition of The Next Now, showcasing how next-gen technologies deliver personalized dining on the go.
Showcase your latest innovation on retail's largest stage! Being part of the NRF Expo gets you in front of retail decision-makers from more than 100 countries. Exhibitors can also purchase additional branding opportunities to boost your presence at Retail's Big Show.
Contact: Tami Sakell, VP, Sales at (202) 661-3044 or sakellt@nrf.com
Retail’s Big Show will return to New York City January 10-12, 2027. Mark your calendars and join us for three days of ideas, innovation and industry-defining conversations.
