Foodservice Innovation Zone

What's on the menu
in The Next Now

When it comes to prepared food experiences, consumers are hungry for the perfect combo of convenience and quality. Adding dining, vending or grab-and-go foodservice can be a winning strategy to increase consumer dwell time and drive sales — whether it's full-service dining, fresh gourmet food or pre-ordered meals.

Step into the future in the Foodservice Innovation Zone, an interactive exploration of the technology and spicy trends leading the way in foodservice.

What you can expect in 2026

As a retail-focused event, this area specifically includes retail venues that serve food, distinguishing between food preparation areas (such as deli counters) and consumer-facing dining or pickup areas within retail operations. Additionally, it covers integrated retail-foodservice models found in hospitality and entertainment settings, where foodservice, grab-and-go, and retail offerings converge.

The Foodservice Innovation Zone will feature:

  • 50+ food tech-focused booths

  • Immersive activations that focus on new customer experiences in C-store, autonomous retail and full-service restaurants

  • A stage with sessions led by industry leaders and innovators

Foodservice Innovation 2025 recap

Watch sessions that explore the technologies and innovations transforming the customer foodservice experience.

Watch now

2025 photo gallery

Foodservice Innovation Zone at NRF Retails Big Show
Foodservice Innovation Zone at NRF Retails Big Show
Foodservice Innovation Zone created in partnership with
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Media partner
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Overall sponsor
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Michelin sponsors
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