Gary Vaynerchuk — serial entrepreneur, brand builder and CEO of VaynerMedia — joins the NRF 2026 Main Stage to challenge, inspire and energize the retail industry. In this no-holds-barred fireside chat, Vaynerchuk will share his unfiltered take on what it takes to win in today’s attention economy, where consumer expectations shift overnight and brand loyalty is earned in seconds. He’ll unpack how retailers can harness emerging platforms, AI, influencer culture and content at scale to stay relevant and drive growth. Expect sharp insights on leadership, marketing and customer obsession — delivered with Vaynerchuk’s trademark energy. Whether you’re a legacy retailer or a disruptive startup, this session will push you to think bigger, move faster and connect more authentically with the people who matter most: your customers.