Priceless connections are waiting for you at NRF 2026. Imagine a year’s worth of networking in three amazing days! From likeminded retail peers to industry experts and tech leaders, you’ll have the opportunity to share stories, gain new perspectives and build valuable relationships with professionals at the top of their game.
We know how to party in the Next Now. NRF 2025’s Retail’s Big Concert was an electrifying night at Terminal 5, featuring an unforgettable performance by Flo Rida with opening act DJ Pauly D.
We’re keeping our 2026 performer under wraps for now. But rest assured, you’re in for a seriously good time!
This full-day event focuses entirely on what's widely considered the most important channel in the white-hot retail media network ecosystem — the physical store. NRF and STRATACACHE partner to take a deep dive into how in-store media networks deliver significant streams of new revenue from the physical store.
Rev up for an exciting three days of retail awesomeness with our Opening Party. In 2025, we recreated two iconic New York City decades at the Marriott Marquis in Times Square. Whether you wanted to disco like Tony Manero or pop and lock like Turbo, it was an experience filled with networking, food, fun and activations for all the senses. Get ready for another incredible kickoff in 2026!
In 2025, this sold-out event saw attendees joining senior retail leaders and partners at New York's Gotham Hall for an exclusive awards event and celebration. Watch for event details and registration information coming soon.
End your day at the Javits Center by grabbing a drink with friends in our Expo. Share your biggest takeaways from the day with colleagues and get a closer look at all the futuristic solutions you might have missed on the Expo floor.
Step inside some of New York’s most innovative retail storefronts and discover what the Next Now looks like for in-store environments. Learn how retailers are using their understanding of changing behaviors and technology to elevate the customer experience.
NRF matches innovative startups and investors for one-on-one meetings to encourage collaboration and growth. Participating startups are sourced from the NRF 2026 Innovators Showcase and Startup Hub. More details coming soon!
At this invite-only event, retail technology executives enjoy an elegant evening of delicious bites and cocktails while engaging with their peers.
Fuel up for the day! Grab a bite and a cup of joe with your colleagues each morning before a full day of Keynote Sessions and networking. This event is open to attendees with an All-Access Pass.