Priceless connections are waiting for you at NRF 2026. Imagine a year’s worth of networking in three amazing days! From likeminded retail peers to industry experts and tech leaders, you’ll have the opportunity to share stories, gain new perspectives and build valuable relationships with professionals at the top of their game.
See what companies are attending Retail's Big Show in 2026.
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These events require separate registration or an additional fee.
Retail's Big Concert
Retail’s favorite night out is back! Retail’s Big Concert returns to NRF 2026 with a live performance by global superstar Joe Jonas.
Reserve your ticketVIP Awards
Join senior retail leaders and partners at New York's Gotham Hall for an exclusive awards event and celebration.
Get ticketsWhat's in Store for Retail Media Networks
Gain insights into the opportunities, challenges and transformative potential of retail media networks.
Learn moreRetail Store Tours
Step inside some of New York’s most innovative retail storefronts and discover what The Next Now looks like for in-store environments. Learn how retailers are using their understanding of changing behaviors and technology to elevate the customer experience.
Reserve your spotExpo Tours
Find the right retail solutions faster and connect directly with top innovators through curated walking tours of the Expo.
Book a tourThese events are open to all attendees with a standard badge.
Opening Party
"Laissez les bon temps rouler" at the Mardi Gras-themed Opening Party of NRF 2026: Retail’s Big Show on Jan. 10 from 5:30 – 7 p.m. at the New York Marriott Marquis. Network with peers while enjoying delectable food, drinks and entertainment synonymous with Mardi Gras worldwide.
Learn moreNRF Rev
Connect with experts in reverse logistics and retail returns during this new two-day program at the Sheraton Times Square.
Learn moreVC Startup Meetups
NRF matches innovative startups and investors for one-on-one meetings to encourage collaboration and growth. Participating startups are sourced from the NRF 2026 Innovators Showcase and Startup Hub. More details are coming soon!
Retail's Digital and Marketing Executives Party
At this inaugural, invite-only event, digital, ecommerce and marketing retail executives have an exclusive opportunity to connect with their peers while enjoying delicious cuisine and cocktails.
Retail's CIO Party
At this invite-only event, retail technology executives enjoy an elegant evening of delicious bites and cocktails while engaging with their peers.
Donut Dunks
Fuel up for the day! Grab a bite and a cup of joe with your colleagues each morning before a full day of Keynote Sessions and networking.
See scheduleIntroducing the Overview Lounge: Your front row seat to insight
These 20-minute sessions offer a dynamic, interactive format where retailers with an All-Access Pass can engage directly with NRF speakers and ask their most pressing questions — whether about strategy, technology adoption, consumer behavior, talent or future trends. The topics discussed are decided by the audience-driven questions. These sessions are closed to press and off the record.
It’s less presentation, more conversation — an opportunity for retailers to get personalized perspectives from experts shaping the industry today.
These sessions are designed to:
Foster candid dialogue with industry leaders.
Surface real challenges retailers are facing in their businesses.
Provide practical insights that go beyond the prepared remarks of a keynote.
Encourage peer-to-peer learning as questions from the audience often spark ideas relevant to all.
